Franchises Can Use Latest Technology to Increase System Growth & Decrease Costs with Virtual Events

Upcoming Webinar Introduces the Franchise Community to the Concept of Virtual Franchise Events to Provide Increased Results and Decreased Budget Expenditures
By: Linda Daichendt
Jan. 21, 2010 - PRLog -- DETROIT – With travel budgets being slashed daily across corporate America, franchise companies are seeking new ways to complete business objectives previously handled by getting on a plane. Whether attending an industry trade show, a training workshop, a prospective franchisee seminar, or a company franchisee conference – the first step to participation used to be getting on a plane to fly somewhere in the world to be part of that gathering. Now, however, the latest developments in technology provide a more than viable alternative, or a complement to those in-person events.  A FREE webinar entitled, An Introduction to Virtual Franchise Events, scheduled to take place on Thursday, January 28th at 2:00 p.m. EST will provide the franchise industry with an opportunity to learn the many ways that virtual franchise events can aid their bottom line.

Virtual franchise events refers both to the services being introduced to the franchise community, and the company providing the webinar and services.  Virtual Franchise Events, Inc. (VFE)™ is a joint venture between franchisEssentials™, a Houston-based franchise industry consulting firm, and Strategic Growth Concepts™, a Detroit-based small business consulting firm, and is a continuation of their franchise industry-focused strategic alliance previously announced in April, 2009.  VFE™ is a key component of the concept known as, ‘Integrated Franchise Marketing’™ promoted by franchisEssentials™ as an element of that alliance.  To assist the franchise industry, VFE™ has already formed alliances with industry leaders in virtual and associated technologies to develop a schedule of events for the franchise industry that will include:

•   Franchisor/Franchisee Motivation Programs (1x per quarter, starting Q3 2010)
•   Training Programs (1 hour and/or half-day events, 3x per quarter, starting Q1 2010)
•   Entrepreneurial Programs (1x per quarter, starting Q3 2010)
•   Business Expansion Strategy Programs (1x per quarter, starting Q3 2010)
•   Franchise Industry-specific Events from the Professional Services Community (2x per year, starting Q4 2010)
•   High-Profile Speaker Programs (2x per year, starting Q3 2010)
•   Franchise industry Trade Shows (2x per year, starting Q4 2010)
•   Franchise Fairs (2x per year, starting Q2 2010)
•   Virtual ‘Tweet-ups” for the Franchise Industry (in conjunction with certain events above)
•   Franchise-branded Events (as contracted)

Virtual events combine various configurations of the latest technologies in webcasting, online chats, video streaming, webinars, social media and avatar graphics to provide elements such as speeches, Q&A, seminars, distribution of literature, interactive social ‘gatherings’ and exhibitor booths – all without ever leaving your desk or home to participate. Advantages of virtual events include:

•   The ability of franchisors to reach target groups worldwide, enabling franchise organizations to attract an international audience, and offering information to those who would be unable to attend an in-person event due to time or budget restrictions
•   Makes supporting franchise networks more cost-effective
•   Decreases the cost of lead generation
•   Allows franchise organizations to supplement their in-person events, thereby reaching their audience of consumers, franchise candidates, vendors or existing franchisees where they are now congregating – on the Internet
•   The ‘live’ event is typically archived for 30 days to 1 year to allow those unable to participate in the ‘live’ event to ‘attend’ the event at later date/time more accommodating to their schedule.

With the franchising industry overall providing more than 11 million jobs and $880 billion in goods and services production annually according to the International Franchise Association, and seeing increased levels of interest due to economic conditions, it’s no wonder that franchise organizations are constantly seeking ways to increase communication with franchisees, vendors, consumers, and prospective franchisees.  According to IFA spokeswoman Alisa Harrison, “The franchise sector fares well during downturns in the economy, and we expect that to continue.” Virtual Franchise Events, Inc.™  intends to provide the means of fueling that expansion.

Anyone interested in learning more about the ways in which virtual events from Virtual Franchise Events, Inc. can benefit their franchise organization may register to attend the upcoming webinar by following this link to the event registration form:  Attendees will leave this event with a solid understanding of:

•   What is a virtual event?
•   What types of virtual events are available for us to benefit from?
•   How will our firm benefit from virtual event participation?
•   How we can become involved in virtual events produced by Virtual Franchise Events, Inc.™?
•   How can we host branded virtual events for our company?

Questions should be directed to or


Virtual Franchise Events, Inc. (VFE)™ is a joint venture between FranchisEssentials™, a Houston-based franchise industry consulting firm, and Strategic Growth Concepts™, a Detroit-based small business consulting firm, and is a continuation of their franchise industry-focused strategic alliance previously announced in April, 2009. The firm will be producing upwards of 30+ virtual events annually, exclusively targeting the franchise industry.  The company website can be viewed at

franchiseEssentials, a division  of 21st Century CEO, is a franchise marketing and development firm with its focus on integrating Web 2.0 technology with traditional strategies.  Paul Segreto, President and Founder of franchisEssentials, brings a unique perspective, entrepreneurial spirit, and extensive industry experience to startup and emerging franchise companies.  For over twenty years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee, and area developer.  Paul can be contacted at, and the company website can be viewed at

Strategic Growth Concepts, a division of DAIMAR Enterprises, Inc. is a Detroit-based firm that provides training and consulting services to start-up, small and mid-sized businesses in the areas of Start-up, Marketing, Operations, HR and Strategic Planning.  The firm’s CEO, Linda Daichendt, is a recognized business expert with 20+ years of corporate, small business, and franchising industry experience.  She has assisted firms in a broad spectrum of industries in identifying and reaching their target KPIs (key performance indicators) and profitability goals.  Linda can be contacted at, and the company website can be viewed at
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