Lexar High-Speed Mobile microSDHC Solution Wins 2009 Mobile Star Award™

Jan. 20, 2010 - PRLog -- Lexar Media, a leading global provider of memory products for digital media, is pleased to announce that its Lexar® High-Speed Mobile microSDHC™ card solution has been named a winner in the eighth annual Mobile Star Awards™
program, hosted by mobile technology news portal MobileVillage.com.

Lexar was recognized as a “Shining Star” in the “Hardware: Portable Storage” category. All categories and winners are listed on MobileVillage.com at www.mobilevillage.com/awards.htm. The Lexar High-Speed Mobile microSDHC card allows mobile users to store, transfer, and manage superior-quality HD (High-Definition) and near-HD video and photos supported by today’s high-performance camera phones. This high-speed (Class 6) microSDHC card is part of a high-performance kit that includes a Lexar USB card reader that enables fast transfer of files between phones and computers, and sideload software to easily transfer and manage personal videos, music, and photos between devices. The software also enables users to share their photos and videos on the most popular social media websites. The Lexar High-Speed Mobile microSDHC card is available in 8GB and 16GB capacities.

As in past years, the Mobile Star Awards program showcases “best of” entries in dozens of categories including mobile apps, enterprise mobile software, wireless network products, enterprise success stories, mobile industry visionaries, and more.

Winners were chosen by subscribers of MobileVillage’s “Go Mobile™” – a free e-newsletter that delivers headlines and links from top mobile technology stories on popular websites such as CNET, Engadget, Gizmodo, PC Magazine, Computerworld, AppScout, and others. “Go Mobile” was launched nearly ten years ago and is now published every three weeks for thousands of readers.

“Because ‘Go Mobile’ readers are the industry’s most savvy mobile business users, Mobile Star Awards winners can claim they are the users’ choice,” says Jon Covington, MobileVillage founder and president. “Winners are chosen by real users based on real results, not hype. Brand new mobile services competed on equal footing with well-established solutions, and both the nominees and winners are respected in the mobile industry as the new leaders to watch.”

“A recent study by Parks Associates found that 89 percent of adults and more than 95 percent of teenagers take pictures on their mobile phones, and many of them are recording video, as well,” said Greg Agustin, senior product manager, Lexar Media. “The Lexar High-Speed Mobile microSDHC solution is designed to make managing content more streamlined, thus improving the mobile experience for users, and we’re honored that the readers of the ‘Go Mobile’ newsletter see how our solution can improve their mobile lifestyle.”

In addition to MobileVillage, the sponsors for the 2009 Mobile Star Awards were Clickatell, Funambol, MobileFrame, Nadel Phelan, OnPoint Digital, and Syclo.

For information about the annual Mobile Star Awards, visit MobileVillage.com.

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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

About MobileVillage / PDA Inc.
Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless technology in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through "Best of Breed" solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile newsletter, a Mobile Mentors™ program, and popular annual Mobile Star Awards program. Visit MobileVillage online at www.MobileVillage.com.
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©2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial and the Crucial logo are trademarks of Micron Technology, Inc. MobileVillage, Go Mobile, Mobile Mentors, and Mobile Star Awards,are trademarks or registered trademarks of MobileVillage / PDA Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.