How to Leverage Your Photography Business to Quickly & Easily Earn More Money.

Jan. 13, 2010 - PRLog -- We all want to make more money, but when it comes right down to it, there are only a few basic ways to accomplish that.
You only have two things to sell – your time (services) and your products (prints, wedding albums, etc.).
There are 7 specific things you can do, 2 of which this article will explore -

1)   Find more customers.-
a.   Increase market penetration through advertising and other marketing techniques.
b.   Increase market size through physical expansion into new cities and states.
c.   Increase market size through virtual expansion (internet).

2)   Sell more products or services to the customers you already have.
a.   Work longer hours (sell more of your time)
b.   Make more products available to your customers

3)   Increase the profit margin on the products and services you sell.
a.   Reduce your costs
b.   Increase your prices

INCREASE MARKET SIZE THROUGH VIRTUAL EXPANSION (INTERNET).

Most photographers these days have a web presence. Your website should showcase your best work, provide contact information for your studio and give existing and potential customers information and ideas on the products and services you have available.

Your website can also be a source of untapped additional revenue. This article is way too short to cover all the options, so I’ll just list a few here, and cover one in more detail:

1)Display ads for related products and services on your site. Look up ‘Affiliate Marketing’ to explore ways to earn a commission on products and services that are sold through a lead originating on your site. Some well-known Affiliate Marketing companies are PantheraNetwork.com, HydraNetwork.com and ShareaSale.com.

2)Provide a Blog to interact with your customers and provide ideas and suggestions on new products and services you offer. Blogs are easy to set up and easy to create. One of the easiest (and free!) ways to start a Blog is at blogger.com.

3)Sell related products on your website. Your customers don’t always want a studio-quality photo from you in order to make a mousepad or mug. But if they know they can purchase these products through you, you can sell them their snapshots on products and photo gifts and earn a sales commission on each order.

The trick to this is finding a fulfillment partner who can provide these products with minimal fuss and effort on your part. Recent web technology (sometimes called Web 2.0) has enabled tools that you can install to make this process relatively painless. The gadget or widget (technical terms, I know) is installed on your site with only a few lines of computer code, and the entire purchase cycle is handled for you. You provide the customer traffic and get a tidy commission check at the end of each month.
Images-n-Stuff is a leader in partnering with small businesses to provide white label products to photo and art businesses. View our demonstration page.
http://images-n-stuff.com/demo-order-page.html

MAKE MORE PRODUCTS AVAILABLE TO YOUR CUSTOMERS.

Not everyone can be an expert at everything, but some creative business arrangements can make it appear so. You should continue to do those things that you’re good and profitable at, but you should consider the opportunities to outsource products you’d like to provide, but don’t.

Images-n-Stuff will make and ship products for you, and also make it appear that they were produced by your studio. As a  “white-label” partner, we will provide you with an internet page to use to place your orders, upload your images, and produce and ship your products within days to you or your customer. We'll even put your name and logo on the box.  For information on partnering with us, contact us at : http://images-n-stuff.com/contact.html

Using this technique you can put your studio-quality photographs on mugs, keepsake boxes, jewelry and greeting cards, and charge a premium price. Your premium photos can also be digitally transformed to look like oil paintings or fantasy artwork, it’s all up to you to be creative in your offerings.

Images-n-Stuff is the creative partnering solution for photography studios interested in expanding their business.

Visit us at http://images-n-stuff.com

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Images-n-Stuff is the place for Personalized Photo Gifts and Digital Photo Art. We're an online store offering the highest quality on a range of digital photo gifts and accessories for your home and office. We also provide professionally designed digital photo art. Visit us for creative ways to display and showcase your favorite, treasured photos & special images. Rekindle a memory today. We offer superior customer service and great value. Images-n-Stuff partners with small businesses providing white label fulfillment to meet their photo gift needs.