Apollo DKV is Now Apollo Munich

Dec. 31, 2009 - PRLog -- Apollo Munich Health Insurance Co. Ltd. (Apollo Munich) is the new name for
Apollo DKV Insurance Co. Ltd. The new name was officially announced today as the
company embarks on the new rebranding exercise after receiving the required
shareholder and regulatory approvals to change its name. The announcement of the
'Apollo Munich' name is a significant milestone as the company is set to scale its
business to garner a sizable share of the growing market for health insurance.
Headquartered in Gurgaon with an expanding national presence, Apollo Munich is a
joint venture between Asia’s largest integrated healthcare provider, The Apollo
Hospitals Group, and Germany based Munich Re’s newest business segment,
Munich Health.

Sharing her thoughts on the rationale for the new brand name, Ms. Shobana
Kamineni, Whole Time Director, Apollo Munich, said “The new name is in line
with our brand strategy to communicate the deep rooted expertise of the company.
Apollo is a household name synonymous with the best quality healthcare and our
partner company Munich Health is a true pioneer in the field of global health risk
management. We felt it was necessary to have the brand reflect the strong
foundation and build greater familiarity with consumers as we grow our business.”

Dr. Wolfgang Strassl, Director of Apollo Munich and Head of the Board of
Management of Munich Health added, “Munich Health is in fact the new brand
under which Munich Re is now offering its healthcare-sector services to clients and
partners throughout the world. Munich Re is thus bringing together under one banner
its global insurance and reinsurance know-how in health.”

The company’s name change comes at a time when the health industry sector in the
country is growing at an aggressive pace and Apollo Munich has set out to provide
innovative health insurance products to address "preventive" needs and not merely
focus on "curative" needs.

According to Antony Jacob, CEO, Apollo Munich, “Our new name Apollo Munich
Health Insurance embodies a promise to our customers of providing affordable and
innovative health insurance solutions based on the combined expertise of both
partners, each a leader in their field. For our customers, employees and other
stakeholders, our new brand will come to stand for partnership, excellence and
clarity from a company that is the expert in both health and insurance.”
Apollo Munich has robust plans to expand its branch network, double the number of
policy selling agents and increase the company headcount in its aim to achieve a
market penetration of 5% of the retail health insurance market by 2013-14.
Apollo Munich Health Insurance