Real Estate Script - The Four Legs Of A Real Estate Portal That Sells Well Abroad

Dec. 14, 2009 - PRLog -- Foreign investment in property in Spain totaled 4840 million euros at the end of last year 2008. This represents a fall of 12% over the previous year and confirms a downward trend that began in 2007. There is a general consensus that high prices are reached the house in Spain, with special emphasis on the areas preferred by the overseas buyer, the costs-coupled with the slow but steady escalation of interest rates, the two factors which are indicated as the major culprits for the decline in investment volume. The latest wave of land scandals in some traditional tourist destinations and the protests of foreign owners by Valencian Urban Development Law precisely have not helped to reverse this trend.

In this scenario would also include a change in the shape of the housing market to foreign buyers. A few years ago it was common for developers to delegate the marketing abroad in a few specialized companies that organized presentations in hotels and property fairs where they tried to contact potential customers. Those who showed more interest could be "invited" to an inspection flight to Spain where they were collected by commercial persuasive promotion began a marathon during which they tried to take ownership of the client's taste and firm a reservation. The commissions that the promoters attached to the traders were very juicy and huge margin few years ago was handled in such operations justify the high cost of marketing.

The growing Internet penetration, however, has come to change the rules of the game. Prospective home buyers have learned to surf the web to hunt and capture virtual home of your dreams, so have a level of information and documentation unthinkable a few years ago. The current real estate portals offer all kinds of information: photographs of the property and area, perspectives, and alterations of finishing possibilities, virtual tours, extensive documentation of the environment, average price per square foot for the area ... Perhaps that is why future foreign buyers prefer to visit different sites in the privacy of your home, in a way that does not come under any commercial pressure, and extract from them the information necessary to establish and later contacts and interviews, on a well-documented basis with the companies that interest them most.

The immense potential of this tool is now beginning to be discovered. And just as the sales pace has begun to slow that many developers are making a smooth transition from the marketing model delegations abroad to using direct marketing as a main window its own website. The showroom in hotels, flights and costly inspection, full color catalogs are giving way to the virtual perspective, multilingual call center, chat with real time business and downloadable PDF brochure.

So, despite the downward trend of recent years, there is some light at the end of the tunnel. Germany's recovery seems just around the corner, the escalation of prices has moderated and prospects of lower inflationary pressure portends that interest rates will not rise much more. To take full advantage of opportunities that can be opened in this new setting is important to understand what are the key aspects that may influence the varying success of a real estate portal that aims to commercialize housing in foreign markets. Most of these factors are related to a common concept: find. It aims to present, argue, inform and compete in search engines from the perspective of the customer that we are heading.
Locate product information

If you look at web traffic analysis of any portal inmobiiario discover that it is very easy to identify a search pattern that repeats over and over "housing type" + "status" as "villa in Marbella"; " apartment in Benidorm "or" Semidetached in Santander, for example. So we can reasonably suspect that the first election is a potential property buyer, is the what, while the second is where. That is, what type of home would you like to buy and where to buy it. Another issue is that what really exists in the where desired and, finally, the price you are willing to pay.

Once these three aspects-borne type, location and price of housing-one could assume that someone who has to start a major trade deal (the purchase of a property is often one of the most important transactions most people make throughout his life) with a company located in a foreign country and is not always the media have made justice very probably wonder who I will buy my house. In other words, am I going to deal with a reliable and solvent company? Do I have secured the money give it to account for the purchase of my home? "I offer sufficient guarantees that respond to possible claims following completion of the sale?

Finally, and also directly related to the distance and the knowledge that the buyer from another country can take from us, we could identify a type of additional information related to how one comes to realize a home purchase in Spain by a buyer abroad, with all that that implies: legal obligations, fiscal and financial aspects involved. Would it be better to hire a mortgage in Spain or in my home country? What taxes will I pay? What costs inherent in buying a home? What are the documents that I have to sign, and when? etc.

In his role as virtual shopping, a real estate portal should be prepared to answer these and many other questions raised by the potential buyer abroad.

More info: http://www.realestatescript.net

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A company specializing in advanced PHP scripts, Real Estate Script supported by a robust and complete system driven by a latest module to make Real Estate Script impact at the forefront of the real estate web industry.