Ogilvy Digital Lab Uses DynaScan to Create “Attention Grabbing Impact”

Dec. 9, 2009 - PRLog -- DynaScan Technology, Inc., announced today its digital signage integration in Ogilvy Digital Lab, located in New York City.  Showcasing fresh and innovative digital marketing solutions, the location has recently been equipped with one of DynaScan’s award-winning 360 degree LED video displays.

A vertical ‘DS0616’ DynaScan display is used to showcase break-through ways of connecting with consumers and delivering advertising and marketing messaging in OOH, or out-of-home, environments.

The DynaScan screen was chosen for its unique design and visual impact. “We included the DynaScan unit in our Digital Lab because it is innovative and different from anything else on the marketplace,” said Maria Mandel, Senior Partner & executive director of Digital Innovation & Digital Lab.  “It creates attention grabbing impact”.  

Comparing DynaScan 360 degree displays to traditional flat panel displays, Mandel comments “The 360 degree impact is unique.  Due to the design, it has more stopping power and gets people to pay attention to it.”

About Ogilvy & Mather
Ogilvy & Mather Worldwide (ogilvy.com), a subsidiary of WPP , is one of the largest marketing communications networks in the world, with 495 offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services.  For more information, visit http://www.ogilvy.com

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DynaScan Technology, Inc. holds numerous patents and manufactures the DynaScan 360° cylindrical LED (Light Emitting Diode) video display. The displays, which have received numerous awards and recognition for their innovation, have been installed in over 1500 locations worldwide for advertising and public information. The circular signage, which range in size 32” wide x 78” high, to 170” wide x 138” high, offers high levels of resolution, brightness and contrast needed for impactful dynamic digital signage.

DynaScan Technology, Inc. is mainly invested by Chroma Group, a global leader in technology test and measurement instruments, automated test systems, power electronics and special materials. Chroma was founded in 1984, is headquartered in Taipei and is traded on the Taiwan Stock Exchange under 2360. For more information, visit http://www.dynascanusa.com