Crick Information Technologies, Inc. Launches Living Tradeshow™ Solution at Expo!Expo!

For the first time in the Tradeshow industry, we have a created a solution that provides a Win-Win-Win for each member of the trade show ecosystem
Dec. 8, 2009 - PRLog -- Crick Information Technologies, Inc. Launches Living Tradeshow™ Solution at Expo!Expo!
MAPLE GROVE, Minnesota (December 8, 2009) – In conjunction with its attendance at the Expo! Expo! Tradeshow being presented by the International Association of Exhibitions and Events (IAEE) on December 8-10 at the Georgia World Congress Center, Crick Information Technologies is presenting its patent-pending Living Tradeshow software and hardware solution to the U.S. Tradeshow and Event industry.  After nearly two years of development, the Living Tradeshow solution will now allow all members of the tradeshow ecosystem, the Attendee, Exhibitor, and Promoter, to benefit in many ways.

"For the first time in the Tradeshow industry, we have a created a solution that provides a Win-Win-Win for each member of the trade show ecosystem," said Tim Bohmer, Vice President of Sales and Marketing at Crick Information Technologies, Inc. "Our solution allows anyone attending a show to experience a single button, mutual exchange of information in an ecologically-responsible paperless format.”

Living Tradeshow ( is a turn-key solution offered by promoters at their event.  The system consists of proprietary software and hardware elements that are used by attendees and exhibitors for a mutual exchange of useful business information.  The key underpinning of the solution is a device called a “Crick-IT”, which allows attendees to point this small, one-button, hand-held device at an exhibitors booth to collect, in an electronic format, any marketing information the exhibitor desires to share.  The Crick-IT device is distributed free to every attendee at a show.  The attendee can move through an entire show “bag-free” and “paperless”, eliminating the need to carry heavy, wasteful printed literature back to the office.  Now, the attendee can view their show materials in a personal, web-based account provided free-of-charge, and they can maintain their account for months following the show.  The account allows access to literally any form of electronic marketing that an exhibitor can imagine….video, presentations, pricelists, catalogs, etc.

Exhibitors benefit from using Living Tradeshow by reducing or altogether eliminating the need to bring thousands of dollars of printed literature to a show.  The web-based software provides a simple, cover flow interface in real-time, allowing booth staff to know instantly who is “cricking” their booth.   When a booth is cricked, the exhibitor provides their marketing materials electronically, in exchange for the attendee contact information. When the attendee subsequently accesses the marketing materials, the exhibitor knows exactly who is looking at which of their show materials in real-time, letting the attendee qualify them self as a lead.  “Imagine the value that is created for a sales department using our system when they are told exactly who is really interested in their product,” said Jay Caswell, President of Crick Information Technologies, Inc. “No more sorting through a proverbial ‘fishbowl of leads’, trying to differentiate who was interested in a chotchke and who was interested in your product”.  Living Tradeshow also allows exhibitors to update their materials before, during or following a show. The integrated messaging system allows exhibitors to immediately inquire with attendees in a private, non-email-based system, eliminating spam and message blocking.

Promoters benefit by extending the life and presence of their show from just days to months, while creating a new revenue source, reducing waste removal fees, offering new and improved technology at their show, eliminating the need for costly RFID, and providing a eco-friendly solution to an industry that is embracing the green movement.

Crick Information Technologies, Inc. is a pioneer in the development and deployment of proprietary information-exchange solutions for business-to-business and business-to-consumer markets. Our expertise in providing user-friendly, convenient systems that allow for spontaneous exchange of business information is delivered by a committed team of industry professionals. To learn more, please visit us at

Timothy Bohmer
Vice President of Sales and Marketing
(763) 244-3825

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About CrickIT:

Crick Information Technologies, Inc. is the manufacturer and marketer of the Living Tradeshow™ solution.
Knowing the unrealized potential of this newly-created concept, the company was formed in 2008 to launch and subsequently manage the different application streams, in order to bring the technology to multiple markets in a rapid fashion.

The company has multiple patents filed that are currently pending. They are filed on a global basis, covering all three key elements of patent intellectual property: System, Method, and Device. The patent applications have been prepared and filed using the services of Merchant & Gould, LLC, a premier intellectual property law firm with offices in the United States and around the world. The strength of the patents allow for significant protection from piracy across the globe. This concept is truly new and unique, as well as protected.

A trademark for the Crick-IT® has already been granted by the U.S. Patent Office (USPTO).
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Tags:Livingtradeshow, Crickit, Tradeshow Solution, Expo Expo, Attendee, Exhibitor, Promoter
Industry:Marketing, Technology, Event
Location:Maple Grove - Minnesota - United States
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Page Updated Last on: Dec 08, 2009
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