Nick Goggans Named Conversion Associates President

Dec. 7, 2009 - PRLog -- BOSTON-- Conversion Associates, a digital analytics company based in Allston, MA, announced today its new President, Nick Goggans. Mr. Goggans, former Executive Vice President of Consulting and Analytics, will be responsible for directing Conversion’s strategic direction, and continue to lead the user interface and information design approach for the company’s SaaS product suite.


“Nick has clearly shown to our clients and strategic partners a unique understanding and ability to translate how digital analytics can be acquired, presented, and analyzed more efficiently to solve real world business problems,” said David Jenkins, CEO. “Nick will still be available to our clients; though he will focus on growing Conversion on the same principles.”


In his first initiative as President Mr. Goggans has launched a new corporate logo and website. “The new Conversion branding is the first step in a larger overall campaign to bring our products to the marketplace at scale. A review of our digital analytics results over the past four months indicated a need to position our solutions to enterprise audiences, demonstrating our ability to simplify and thus empower digital analytics initiatives within these companies,” said Mr. Goggans.


Additionally, he will expand and edit the Conversion Associates blog, which will focus on digital analytics trends, philosophies, and methods. “I believe that the topic of leveraging digital analytics for corporate bottom-line ends will only grow over time,” said Mr. Goggans.  “Early tests with our blog proved a captive audience around this subject matter. We will continue the discussion with our audience and aim to be a leader promoting a wider conversation about digital analytics over time.”

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ABOUT CONVERSION ASSOCIATES

Founded in 2005, Conversion Associates is a digital analytics company. Our goal is to lead in the innovation, development, and production of software applications to make digital analytics easier and more impactful to business decision making.

We translate our Software-as-a-Service (SaaS) technologies into scaled value for our clients through professional solutions.

Conversion Associates has recently presented and participated at forums for the City of Boston, Web Analytics Wednesday and Mass Innovation Nights. Conversion Associates was recently named “A Start-Up to Watch,” by Mass High Tech and additional recognition by Boston's Mayor, Thomas M. Menino, as one of Boston's "entrepreneurial success stories." www.conversionassociates.com