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Follow on Google News | Intellitracker Enterprise Release 6.3 Redefines Marketing Campaign AnalysisIntellitracker today announced the release of Intellitracker Enterprise R6.3. In addition to a number of minor enhancements, R6.3 includes 2 new features that enable a user to fully understand the value of their marketing activities.
By: Lara Slyfield Commenting on the release, Mark Wilding, Product Manager at Intellitracker said: “This release represents a significant step forward in the visualisation of marketing campaign performance. For the first time a marketing manager can see at a glance which of their campaigns yield immediate conversions and which help by generating repeat visits that convert.“ The “Visitor Lock” feature allows a user to select and lock-on to a group of visitors based on their actions during a particular time period. The behaviour of these visitors during a different time period can then be analysed. This allows users to look at what visitors did before or after a specific event and enables users to look at such things as what particular groups of visitors did in the 6 weeks prior to making a purchase. The “Marketing Performance” # # # Intellitracker develops, markets and supports Intellitracker Enterprise, an online business optimisation solution. End
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