Let's learn the history of Callaway golf !

Nov. 29, 2009 - PRLog -- How much do you know about the history of Callaway golf ,how about its new premium forged technology.
Premium forged irons featuring contemporary styling and design elements for the elite player.
The new premium forged irons from Callaway Golf that offer the finest quality, craftsmanship and feel for the most discriminating golfers. Designed for players seeking a traditionally styled club with enhanced playability and performance, these irons feature a soft 1020 carbon steel body, a high-strength Carpenter Steel face. This combination provides outstanding distance with increased accuracy and distance control over typical forged irons with unparalleled levels of feel.

Callaway Golf also market products under the Odyssey putter brand, acquired in 1997,
as well as the Top-Flite, Strata and Ben Hogan golf brands picked up following the bankruptcy of Spalding's former golf division in 2003.
Callaway Golf Company was founded by former Burlington Industries textile president, Ely R. Callaway, Jr. Callaway was raised in Lagrange, GA and was a graduate from Emory University. Callaway became very successful in the textile industry and was very fond in playing golf. At games, Callaway would use clubs by Hickory Sticks. The clubs were constructed of hickory-shafts with a steel core. At that time, Hickory Sticks was owned by Richard Parente and Dick De La Cruz. As Hickory Sticks started running low on funds, they sought investors to help the company and approached Callaway. At the time, he had just sold his vineyards for a $9 million profit. Then in 1982, he bought half of Hickory Sticks, the company was renamed to Callaway Hickory Stick USA. In 1984, Callaway bought the rest of the company for $400,000. In 1983, he became president and moved the company to Carlsbad, California where he sold clubs out of his Cadillac. The company eventually changed to its present name in 1988.

Callaway Golf Company  is an American sporting goods company based in Carlsbad, California, specializing in golf. They manufacture a full range of golf equipment, including woods, irons, wedges, putters and golf balls, and also license the Callaway brand name for apparel, footwear, timepieces and accessories.



In 1986, Callaway hired a billiard cue designer, Richard C. Helmstetter, as a consultant. Helmstetter later became chief club designer that same year and introduced computer-controlled manufacturing machines. With his help, the company developed the original Big Bertha driver using large-volume (190cc) steel clubhead. The Big Bertha driver grew to 290 cc in 1997.[4]

In 1996, the company hired Roger Cleveland as chief club designer and in 2002, launched the Callaway Golf Forged Wedges. These wedges were constructed from carbon steel and a face with modified U grooves.[5]

In that same year, Callaway announced the development of a new golf ball. Callaway Golf spent three years developing its new golf ball and a state-of-the-art production facility. The company’s entry into the market represented a $170 million investment in the research and development of the ball, construction of the 225,000-square-foot (20,900 m2) production facility, and development and purchase of special manufacturing equipment.
The more about callaway golf on http://www.golfwholesalestore.com/category-1-b0-Callaway....