Checklist to Build Your Brand on a Budget, Seattle Biz Coach Terry Corbell

Nov. 24, 2009 - PRLog -- Ill-defined branding is a leading cause of business failure, which is why Seattle business-performance consultant Terry Corbell is providing a checklist of 29 affordable but valuable tips to build brand equity. Details are found on his Web site, http://www.bizcoachinfo.com.

“For success in brand-building, remember it’s a process to manage the feelings and thoughts of your customers by creating a happy buying environment.” writes the management consultant. “So, address the five critical value-buying perceptions that motivate customers to buy from you.”

As a profit professional, Mr. Corbell’s value perceptions and their percentages of importance include:

• What customers perceive about you, your employees and spokespersons – 52 percent.
• Image of your company – 15 percent.
• Quality of product or service utility – 13 percent.
• Convenience –12 percent.
• Price – 8 percent.

“A solid brand will help you land customers and insure customer loyalty,” says the business-performance consultant. “For sustainability and strong customer relationships, remember your customers want consistency and a positive tone.”

To read his 29-point report, “Checklist to Build Your Brand on a Budget,” visit: http://www.bizcoachinfo.com/archives/2042.

Mr. Corbell has expertise as a full-service business-performance consultant since 1992.
That’s why the New York Times featured him twice. First, columnist Brent Bowers profiled him ("Been There... Done That... Here's How - New York Times"). Mr. Bowers also asked him to take questions from the newspaper’s readers. It resulted in an avalanche of readers seeking Mr. Corbell’s business counsel ("Advice on Taking an Entrepreneurial Leap - New York Times").

In addition to his Web site, The Biz Coach is also published on the Money News page at Seattle's CBS-TV affiliate, KIRO. KIRO is the "2009 National Edward R. Murrow Award Winner for Overall Excellence."

Mr. Corbell has written about 500 business-coaching columns since 2001 for several media Web sites.

Mr. Corbell has provided confidential business solutions and best-management practices for Seattle-area companies ranging from high-tech to professional service firms, and for the public sector since 1992 (http://www.bizcoachinfo.com/our-services).

As managing member of CMS Associates LLC, he is developer of The CMS Approach – strategic proprietary systems and best-practices management.

His services and writings include:
• Planning
• Operations
• Marketing/Sales
• Finance
• Human Resources
• Technology
• Public Policy
• Wall Street

Mr. Corbell is writing a book tentatively entitled, “How to Watch Your Back in the Jungle – Avoiding Business Predators.”

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Biz Coach Terry Corbell is a business-performance consultant and profit professional. As a longtime media columnist, he publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.