Lab Suppliers Find Targeted Online Platform Via Labface

Nov. 20, 2009 - PRLog -- Many lab suppliers have found it difficult to reach their target markets in what is becoming an increasingly crowded marketplace for scientific and medical instruments; the web is a useful resource, but also one in which it can be difficult to be found by the buyers they're trying to communicate with.

While to one degree or another many lab suppliers are savvy about search engine optimization, even having a well optimized website is often not quite enough on its own to ensure the market penetration necessary to grow and thrive as a company. Having additional platforms to reach out to these consumers gives suppliers the advantage they need to increase their market share.

"What Labface offers to lab suppliers is a fully optimized micro-site which provides additional reach to their target markets. A profile on the site includes a company profile page and four product profiles which are optimized for effective keywords which are thoroughly researched for impact and efficacy; keywords for which they are not currently ranked in the first page of major search engine results," said PGD Services managing director Dave Wadley.

"It's more than simply creating these optimized profile pages though; we produce image videos for lab suppliers or feature their own product videos, PDF documents and other materials in order to convey the benefits of their products to buyers. Basically, it's about giving suppliers the edge they need to make their online business presence a success. Once they contact us, we take it from there and start bringing highly targeted traffic and inquiries to their sites," Wadley continues.

The site offers a comprehensive set of services to lab suppliers which form a sort of SEO secret weapon for building their brand, getting the attention of potential buyers and driving increased sales. Of further interest to suppliers is the ability to log into the site and view statistics on the page views their profile pages have received, click through rates to their own landing pages or websites and downloads of marketing materials. For lab suppliers looking for a way forward, Labface is one site worth investigating.

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Labface is a dedicated and targeted platform for lab suppliers. It gives companies the opportunity to display their products and appear high on the organic search results for highly relevant keywords and phrases. Labface does the research and then offers very targeted product profile pages based on keyword research. All content on Labface is unique and rewritten for exclusivity.