Sign Of The Digital Times: Radioactivegiant Builds Alliances With Top Pop-culture Gatekeepers

Nov. 9, 2009 - PRLog -- RadioactiveGiant announces today that it has successfully built strategic alliances with top digital entertainment gatekeepers including digital studios, Internet Protocol Television, gaming and mobile companies as well as key online social communities. Giving RadioactiveGiant and its clients deep and targeted reach that traditional online ad networks and social media alone can not accomplish. RadioactiveGiant is changing the way marketing programs are built by seeding brands deep within pop-culture communities both in the digital ecosystem as well as traditional channels.

RadioactiveGiant’s approach to building marketing programs takes a holistic view at all aspects of a consumer’s life when considering key touch-points that allow brands to connect with its audience in a relevant and meaningful way. RadioactiveGiant has built an impressive network of strategic partners offering its clients a platform in the digital space that delivers a voice at a 1:1 level. RadioactiveGiant does not rely on any single network or source, but rather builds programs while utilizing every corner of the pop-culture world -- from major digital studios to the college student creating entertainment from his mobile phone and everything in between.

“We are not a conventional digital marketing company,” said Albert Sandoval, CEO, RadioactiveGiant. “We believe that marketing can be entertaining and that brands are now in the hands of consumers which we view as an opportunity. This leaves marketers no choice but to focus on connecting with audiences one-to-one, which inherently brings measurable results and real learning. Rather than resisting the change, we embrace it and accept the fact that human communication has changed the way we process information and make purchasing decisions.”

Radioactivegiant is an emerging hybrid marketing and entertainment company that develops entertainment-centric marketing programs by building alliances between brands, content producers, community gatekeepers and most importantly consumers. RadioactiveGiant’s programs deliver targeted, relevant, integrated and branded entertainment experiences that drive measurable results.

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Radioactivegiant is an emerging hybrid marketing and entertainment company that develops entertainment-centric marketing programs by building alliances between brands, content producers, community gatekeepers and most importantly consumers. RadioactiveGiant’s programs deliver targeted, relevant, integrated and branded entertainment experiences that drive measurable results.