Internet Marketing Tips from Live Identity for Marketing Online

Nov. 7, 2009 - PRLog -- Outpacing your competitors online today can get very expensive very, very quickly. SEO takes forver to learn and can create a nightmare if not executed properly. Ineffective SEO can ruin you online. Google Adwords is a "pit into which you pour money" if you do not know what you are doing.

Don't be concerned. Live Identity comes to the rescue with
basic tips to set you on the path to SEO Nirvana. Visit us at http://www.liveidentity.com for more information.

If you run a business you’re smart enough to learn any of the following internet marketing tips that will enable you to begin to market online effectively.

1. You Should Build (or have your site built) Using a Content Management System

Basically, open source is free stuff. A content management system is simply a means by which non technical people can edit website content and even change your website design. If your website has a CMS, it will mean YOU can edit the content yourself, dialing out the web design company and so saving your business money.

There are a lot of Open Source CMS on the market today. Usually they are simple to set up (although you might need a bit of technical know-how) and easy to configure. A lot of them come with many kinds of templates that let you change the design of your site easily.

To add to that, you can easily add what are called extensions to your new CMS that will add functionality to your site (like a forum, booking system or a poll).

To compete in Google today you need to be regularly adding good content to your site to attract visitors. A content managed website makes this easy and enjoyable and ultimately puts you back in control.

Live Identity offers CMS design, configuration and SEO services if you would like the help.

2. Google Local Business Center

Yes! There is a way to jump to the top of Google without some of the trials of organic optimization.You can also get free directions to your business. Properly detailing your business and its services here can offer a near immediate burst in online exposure. Statistics show that Google Local Search (Regional Search) now captures almost 60% of 1st page click-throughs!

3. Google Analytics

Track your visitors for free. Find out where they come from and where on your site they go. You can even find out which exact keyword combination visitors typed into Google that lead you to get an email from your website. For most this is the only website statistics program you will ever need. And yes! It tracks everything, including visitors from Yahoo and MSN and other websites. Sometimes you get what what you pay for, and on some occasions, you actually get a lot more. Try Google Analytics FREE for yourself.

4. Get a Blog!

You’re website needs a blog! Yes, you might not know what this is – but everyone’s doing it (at least everyone who is generating lots of visitors to their site!). A blog is ideal for your news section in 2009 and lets anyone in your organization easily add content to your site if necessary through a simple online interface. As mentioned, we use it for our news section and basically it lets you add fresh news content easily without any website expertise and to boot it allows you to, via blog techy stuff, instantly promote whatever article you’ve written worldwide to blog search engines everywhere. You can visit Live Identity's blog at http://www.liveidentity.com/category/website-marketing/ for a blog example.

We use Wordpress. It’s free, too, and probably the best! It takes minutes to install on your site and can be configured in about 4 hours to look and operate like the rest of your site (like ours). Download a copy at Wordpress for your site.

What? You don’t have a website? Then you can set up a free blog on Wordpress.com or Blogger (not ideal – but using this method you actually don’t need anything apart from an email address).

5. Organize Your Own Domains

Domains can be confusing. My advice? Set up an account with a low cost domain providor and manage all your domains there. Just the domains, mind. Get the hosting elsewhere.

6. Organize Your Own Hosting

Through a reliable host, you can organize your domain/s through a plethora of packages. There are a bazillion hosts out there, a lot of them good. However if you are following any (or all) of the advice on this page (ie open source CMS or blog using PHP/MySQL) make sure your host supports these platforms.

Basically if you organize your own hosting and domains it really puts you in control. If you’re in control you call the shots with your web development company. It’s not a hard thing to learn how to do, either.

7. You don’t have to pay to get index by Google.

All you need is a link from a site already in the index (ie already in the Google results pages). Get a link from a good site, though, and your site could be completely spidered in a week. Then you too could enjoy more free stuff from Google – traffic!

These basic tips will set you on the path, but if you are ready to start a dominating SEO campaign that will make you an online marketing force to reckon with give Live Identity a call today at (954) 661-7658 or visit our website at http://www.liveidentity.com.

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Live Identity, located in Fort Lauderdale Florida, specializes in professional and creative websites for businesses of all sizes. Our services include Web Design, Internet Marketing, SEO, Corporate Branding and Logo Design.