Six Fatal Mistakes Every Entrepreneur Must Avoid When Choosing a Target Market

Oct. 15, 2009 - PRLog -- Showing return on investment (ROI) is more important than ever, not just for your marketing initiatives, but for your personal and professional training as well. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph.

Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. More than ever, it is becoming important to target the right people at the right time.

Six Fatal Mistakes Every Entrepreneur Must Avoid When Choosing a Target Market is an interactive panel discussion about how to avoid costly mistakes when defining a market to pursue for your business, how to use free marketing research strategies to define criteria for selecting a market, and what every entrepreneur does that you shouldn't do and how to avoid it.

“There has been no other event like this to teach people how to evaluate target markets, develop the right criteria properly, then how to properly segment them with panel experts discussing common mistakes to avoid. Everyone who gets this part wrong will get everything wrong. Most entrepreneurs don't spend the right amount of time or effort sorting this part out which causes them to make a lot of mistakes from marketing, to product development to sales,” said Steven Diebold, a business development expert and founder of Early Stage Marketing Bootcamp.

According to Diebold, getting the most accurate and reliable research will help entrepreneurs understand which strategies to deploy to attract more customers online, including social networks (like Facebook, LinkedIn, and MySpace), RSS feeds, blogging, email marketing, podcasting, article syndication, social media sites (like Digg and Twitter), pay-per-click advertising, affiliate marketing, and more.

“Whether you're interested in starting a business or attracting new clients for an existing business, your ability to segment and target the most relevant market for your product or service based on the most appropriate variables and dimensions can make or break your business. Regardless of what you're selling - products, services or a great social cause - the lack of deep, comprehensive and thorough understanding of market segmentation will undermine any brand or marketing efforts you invest in,” said Diebold.

The free interactive seminar will be held on Tuesday, October 20, 2009 at the Los Angeles Meeting & Event Center, 10601 W. Washington Blvd., Los Angeles, CA 90232, from 7:00pm to 10:00pm and is limited to 100 participants. To register for the event, visit http://www.EarlyStageBootcamp.com

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