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Is Stevia Shaking Up Sweetener Markets? James May a.k.a "Father of Stevia" shares views at Webinar.
Wisdom Natural Brands CEO Mr. James A May offers perspectives on the Stevia business at a Webinar, on 27 Oct at 2PM GMT. “Is Stevia Shaking Up Sweetener Markets?” webinar is presented by the Stevia World Europe conference.
The webinar entitled, “Is Stevia Shaking Up Sweetener Markets?” will feature Mr. May’s insights on the remarkable growth in the Stevia industry through 2009.
There has been much excitement about stevia sweeteners as a natural alternative to artificial zero-calorie sweeteners, particularly since the FDA issued its non-objection in 2008 that the stevia-derived sweetener Reb A is generally recognized as safe (GRAS) as a food additive. Since then, Stevia Sweeteners have taken about 10 per cent of the US consumer market for tabletop sugar substitutes, according to a report by the Financial Times.
More recently, the French Government became the first in government in the EU to have approved Stevia extracts with 97 per cent purity Rebaudioside A (Reb A) as food and beverage sweeteners via inter-ministerial decree, opening up the possibility of a broader European Market for Stevia.
At the webinar, Mr. May will discuss how Stevia is Shaking Up the Sweetener Markets”, touching on the health benefits of Rebaudioside A (Reb A) and Steviol glycosides, Stevia’s safety and regulatory evaluations, purity criteria and reference standards for Stevia, consumer perceptions, and other issues that have a direct impact on the Stevia business.
According to Mr. May who has "..been eating and drinking, studying, lecturing, writing about, and marketing stevia since early 1982”, Wisdom’s SweetLeaf® Stevia sweeteners were the first to achieve Generally Recognized As Safe (GRAS) status from the USFDA in March 2008.3
He added, “Everyone who knows me will agree, Stevia is one of my most ardent passions. I am well aware of its healing benefits as well as its sweetening properties, and I look forward to sharing what I know at the Webinar.”
Webinar registration is now open at http://www2.gotomeeting.com/
Those seeking more information on the Webinar, Mr. James A May, and Stevia World Europe (18 Nov. 2009 in Frankfurt), can visit http://www.steviaworldforum.com .
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