Yellow Crane Pavilion Selects Eight Wild Geese as Agency of Record

Oct. 13, 2009 - PRLog -- CLEVELAND OH, – Yellow Crane Pavilion (YCP), an online boutique and
creative studio specializing in procuring and producing authentic music and multimedia from China and beyond, has selected Eight Wild Geese (8wg) as their agency of record. 8wg will develop new global brand strategies and communication programs to align the organization’s communications with their ongoing commitment to help foster a sustainable business model that promotes actively learning, engaging in, and understanding diverse cultures through their gifts of music and art.

“Eight Wild Geese has long been involved in helping small to mid-size Asian companies with limited market knowledge and English language skills, to develop communications programs and product development strategies for global markets, “ says Josef Bomback, Executive Producer. “Their expertise in overcoming cultural stereotypes by telling stories in compelling ways that connect with western audiences is unparalleled.”  

8wg was responsible for spearheading and developing the North American launch of Hugo
Productions (Hong Kong) marketing, distribution and global communications division. They were agency of record for Black River Sound, a Cleveland / Beijing production company whose epic
3CD box set, “China-Time to Listen,” achieved critical acclaim worldwide and was endorsed by cellist Yo Yo Ma.

“We are always excited to be involved in engaging multicultural projects that have the potential to
enlighten the mind and connect people with the world’s neighborhoods,” says Debby Krejsa,
co-principal and Art Director of Eight Wild Geese. “Yellow Crane Pavilion’s work is needed and their passion to bridge the many gaps in cultural understanding inspires us with extraordinary conviction.”

About Eight Wild Geese, LLC
Eight Wild Geese (8wg) is an intercultural communications design and creative consultancy that integrates sustainable brand-focused strategies to help clients solve problems, navigate change and accelerate brands. From the Great Lakes to the Great Wall, 8wg works with small to mid-size corporations, start-ups, non-profits, cultural arts and government organizations, educational institutions, NGOs, charities, campaigns and anything in between. To learn more about our company, please visit www.eightwildgeese.com.


Available for interview

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About Yellow Crane Pavilion
Yellow Crane Pavilion is an eclectic online boutique and creative studio specializing in authentic music and multimedia from China and around the world. We are dedicated to producing, sourcing and creatively marketing the best accessible recordings to those who are looking for intriguing new sounds that enlighten the mind and capture the imagination. To learn more about our company and explore our offerings, please visit our website at www.yellowcranepavilion.com.