Effective Cold Calling - How to Select a Telephone Cold Calling Company for B2B Appointment Setting

Oct. 1, 2009 - PRLog -- Denver, Colorado - Lynx Marketing today announced top selection criteria for use by business professionals and organizations in choosing a partner company for outsourced telephone lead generation and appointment setting. Conducting telephone cold calling for lead generation and appointment setting can often be more effectively managed on an outsourced basis. Lynx Marketing’s list of selection criteria includes looking for companies that:

1) Take a Personal Interest in Your Company’s Success.
Top cold calling companies seek a mutually rewarding partnership with their clients. They’re actively involved in supporting their clients’ success. This often shows up in the way they approach their business, attention to client requests, and in the quality of interaction with customers.

2) Provide Systematic Reporting to Keep You Informed.
Providing just the right balance of information about ongoing activities not only promotes awareness but allows collaboration and joint fine tuning of calling campaigns. Reporting should ideally be on a regular basis as agreed upon up front before beginning a campaign.

3) Strategizes with You to Increase Call Campaign Effectiveness.
Lead generation and appointment setting companies are experts in their field just as client companies have their respective area of expertise. Combining the two in occasional strategy sessions may result in campaign adjustments that produce immediate improvements in lead generation and appointment setting rates.

4) Assign Personnel to Work on Your Campaign Regularly.
When the same personnel devote time to your account week-to-week they become familiar with your company’s business and their effectiveness naturally increases.

5) Handle Accounting and Billing Processes Smoothly and Efficiently.
Accounting and billing are essential functions but they shouldn’t distract from the focus of creating leads and appointments that can then be cultivated by the client. If possible billing and payment should occur automatically with minimal client involvement.


Lynx Marketing offers a free initial consultation to evaluate existing and potential future B2B telephone cold calling and appointment setting programs. Interested parties are invited to contact Lynx Marketing to schedule a consultation. Additional information about Lynx Marketing and its services is available at the company’s website at www.lynxmarketingllc.com.

About Lynx Marketing
Lynx Marketing is a professional appointment setting company and direct marketing firm. The company provides turnkey services from telephone script writing to making calls to direct mailing. Interested parties are invited to contact the company with any questions.

Contact: Lynx Marketing - Sales/Customer Service Dept.
Email: Info@LynxMarketingLLC.com
Phone: (720) 864-2004