Seasoned Insider Reveals How Car Buyers Help Dealers Rip Them Off!

Sept. 21, 2009 - PRLog -- CHANDLER, AZ - More often than not, car buyers are auto dealers' most useful tool for ripping them off, and Ray Lopez, a former "swift talking, blood-sucking auto salesman" divulges the industry's secrets of exactly how they do it in his newest book, Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear.

This comprehensive, tell-all car buying exposé holds nothing back, giving consumers a good look under the hood of dealerships to show them every trick that will be used against them. Prospective car buyers learn every single psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of their pockets--all while being sold a car they may not even want! Collectively, car dealerships are Wile E Coyote, and Inside the Minds of Car Dealers is the anvil about to fall on them!

On the average, Lopez saw 240 potential buyers per month or 2,800 customers per year. In a five-year period, that comes to 14,000 customers. The average person buys a new car about once every five years. This means that as a professional salesperson, Lopez honed his craftiness 14,000 times by the time the average person showed up on the lot. He had 14,000 opportunities to polish the psychology of selling. He knew how to overcome objections and how to get the most money from everyone that walked in the door--and he did, no matter what the cost, for the first 18 years of his career!

Then, something as simple as cutting someone a fair deal, made him take a U-turn in life, and Lopez spent the latter part of his career working for reputable, honest dealerships that trained him to treat everyone as though they were his immediate family. As a result, Lopez dedicated himself to educating the public on how to be informed, composed and wise car buyers.

Inside the Minds of Car Dealers, (ISBN: 978-1-58985-156-6) a Five Star Publications book, retails for $15.95 and can soon be purchased in bookstores and through BarnesandNoble.com, Borders.com, Amazon.com, Walmart.com, Target.com, indiebound.org and FiveStarPublications.com. Visit www.buyyournextcarwithoutfear.com for more info.

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