Free eBook on Virtual Business hits the Internet

Sept. 11, 2009 - PRLog -- Reinhild Niebuhr, South African author, businesswoman and social entrepreneur surprizes the global online business community with her fresh and innovative insight into the 'Goldrush' Trends of the 21st Century, cutting-edge Marketing Approaches, Business Models and the business of creating Billionaires and, very importantly, Billionairesses!

The ‘Great Shift’ has to do with the fact that the global economy is shifting from a resource base to an ideas base, creating limitless new opportunities for budding Billionaires and Billionairesses. This enables a mutualist model for business: finding win-win solutions instead of focusing exclusively on competition. Using ‘The Matrix I’ movie as a starting point to describe a mindset shift, the author explains that we are currently doing business inside an old, crumbling matrix:”If you're living inside the Matrix you perceive the world as having a particular shape. To see beyond the Matrix, you need the 'Blue Pill'.  The book ‘Is That A Franchise In Your Pocket’ is that ‘Blue Pill’!” She wants to wake up the world to the incredible impact that having access to ‘virtual business models’, particularly franchises, can have - not only on creating wealth, but also on decimating poverty.  

Drawing on her own 20 years of experience as a start-up entrepreneur, employee, consultant and business owner, Reinhild Niebuhr shares five expensive lessons that lie at the heart of her ultimate ‘conversion’ towards the ‘Virtual Franchise’ model of business.  “Virtual vendors have already taken such an important place in many of our lives that we can hardly imagine life without them any more!”, she says.

The main spanner in the works that could prevent the ‘Great Shift’ from propelling humankind into a fantastic new world is the general lack of financial education. But this is where a pioneering ‘Virtual Franchise’ model can bring a solution, by widely sharing financial education tools and learning opportunities with people across the globe. Reinhild Niebuhr calls this ‘Virtual Franchise’ the ‘Billionaire/ss' Business Model’ – not only because it does have the potential to create the new Billionaire/sses of the 21st Century, but also because owning an online franchise enables a ‘Billionaire Lifestyle’ that removes the limitations of time and place and by using digital media, makes available practically unlimited stock.

Reinhild Niebuhr challenges readers to Break Away from the industrial age labour model and to gear up for their personal Great Shift towards a new, rewarding life, by becoming owners of  their own ‘Virtual Business’ – a ‘Franchise in the Pocket’!

To download a FREE copy of this eBook go to http://www.itea-afrika.com/_mgxroot/page_ebook.html

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ITEA Investments (Pty) Ltd is an investment company that aims at building and incubating new businesses, as well as buying existing businesses in order to grow a portfolio of businesses that are aimed at assisting youth and women in Africa to be successful entrepreneurs.
'ITEA' stands for Inspiration Technology Enterprise Alliance.
ITEA Investments (Pty) Ltd focuses on media and marketing, and currently owns the following brands:
mandala media http://www.mandala.co.za
This includes mandala publishers which focuses on African knowledge and marketing of African music and movies, as well as AfrikanIntelligence Media (AIM) which focuses on distribution - both digital and physical - of mandala media products.
Reine de la Rose http://www.reinedelarose.com which markets financial education products to women in particular.
Break Away http://www.itea-afrika.com which markets financial education products to people in general, but focuses more on a male audience.