“Startup Success” Reveals How To Start, Run & Grow Your Own Business Using Web 2.0

Sept. 10, 2009 - PRLog -- IRVINE, CALIF. – Is your small business making the most of Web 2.0 and social media resources like PlanHQ or PulseApp? If you answered No, if you’re unsure how to use these online tools, or if you’re not even sure what Web 2.0 is, your business could be falling behind. Millions of consumers and businesses are using Web 2.0 sites—and your competition is likely among them.

In their new e-book Startup Success: Boost Your Chances for Business Success With Web 2.0, small-business expert Rieva Lesonsky and marketing expert Ronan Keane show you how to use the same Web 2.0 tools that large corporations use for sales, marketing, promotions and operations—and gain the competitive edge you need.

The Web 2.0 tools and ideas in Startup Success will help you:

--Cut your operating costs and make your business more efficient
--Simplify how employees share information
--Streamline procurement strategies and sales organization
--Slash your marketing costs by using social networking platforms
--Boost your brand image and become an opinion leader in your industry.

Best of all, using the Web 2.0 tools in Startup Success, you can accomplish all these goals either free or for very little cost.

“There’s never been a better time to start your own business,” says co-author Rieva Lesonsky. “With the information in Startup Success, entrepreneurs can start or grow their companies quickly, easily and, most importantly, inexpensively using Web 2.0.”

“I’ve been a startup small-business owner and know the difficulties entrepreneurs face,” says co-author Ronan Keane. “We’ve included Web sites that cover the different phases a startup business goes through. You can expect to save hundreds and even thousands of dollars in time and expense by using the sites we suggest.”

Here’s a closer look at what Startup Success covers:

1.What Business Should You Start? Use Web 2.0 to find your perfect business idea.
2. Will Your Business Idea Work? Go online to test drive your business idea’s viability.
3. Planning for Business Success: Set and achieve your business goals quickly and easily with Web 2.0.
4. Doing Market Research: Monitor, analyze and assess your target market and your competitors online.
5. Creating Your Marketing Tools: Create business cards, logo designs and other key marketing materials inexpensively using crowdsourcing and freelance bidding sites.
6. Designing Your Web Site: Simple and affordable strategies for launching a Web site that works.
7. Communicating, Collaborating and Enhancing Productivity: Simplify everyday online communication, collaboration and organization using Web 2.0 tools.
8. Branding and Positioning Your Business: Use viral word-of-mouth marketing and effectively engage your consumers online.
9. Sales and Marketing: Optimize your brand presence online, attract new business leads, and manage the entire sales process.
10. Hiring People: Find the very best candidates for your available positions via social networks, recruiting and career sites.

Startup Success is priced at $9.97. To learn more about Startup Success, visit http://www.smbsavvy.com.

ABOUT THE AUTHORS:

Rieva Lesonsky is CEO of GrowBiz Media (http://www.growbizmedia.com), a content and consulting company that helps entrepreneurs start and grow their businesses. One of the nation’s leading experts on entrepreneurship, Rieva has been meeting with, consulting to and speaking to America’s small and midsize businesses for nearly 30 years. Her energy and enthusiasm have helped spread the message of entrepreneurship nationwide.

Prior to co-founding GrowBiz Media in 2008, Rieva was SVP/Editorial Director of Entrepreneur Magazine. A nationally recognized speaker who regularly addresses audiences across the country, Rieva has appeared on hundreds of radio shows and numerous local and national television programs, including CNN, Good Morning America, the Today Show, Fox Business News, The Martha Stewart show and Oprah, and can regularly be seen on MSNBC’s Your Business.

Rieva wrote the bestselling book Start Your Own Business, currently in its 4th edition, and has co-authored several other books about small business and entrepreneurship. She blogs about small business for AllBusiness.com, Microsoft Office Live and The Huffington Post, and hosts a weekly radio show for small-business owners on wsRadio.com. Follow Rieva on Twitter: www.twitter.com/rieva.

Ronan Keane is president of UpClick Marketing (http://www.UpClickMarketing.com), a Northern Virginia-based search engine marketing and social media marketing firm. UpClick Marketing provides strategic and tactical services that position and extend the online reach of Fortune 1000 and small businesses’ brands, products and services on the Web via Google, Yahoo, Bing, Twitter, Facebook, LinkedIn and other social media sites.

Ronan has worked with marquee brands such as GE Plastics, Nike and Nissan, successfully increasing their brands’ sales and marketing reach online. He has led teams on national and international e-commerce initiatives for Black and Decker and Renault. He was formerly head of marketing for a large online banking, bill pay and e-commerce provider to 1,600-plus financial institutions with a user base of more than 10 million.

Ronan is active in the Washington, DC, metro area social media scene and frequently speaks about social media marketing at local colleges and universities. He organizes monthly social media gatherings with his 400-plus-member LinkedIn group, “NoVa Search and Social Media Marketing.” Follow Ronan on Twitter: www.twitter.com/ronankeane.

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GrowBiz Media is a content provider and consulting company specializing in covering small businesses and entrepreneurship. Our clients include corporate marketers, media companies, educators and business owners.