Sanovi Technologies, the leading player in Disaster Recovery Management, appoints Finesse PR

Sept. 7, 2009 - PRLog -- Press Release

Sanovi Technologies, the leading player in Disaster Recovery Management, appoints Finesse PR as its PR Consultant

Finesse PR to provide strategic communication direction to the marketing and brand initiatives of Sanovi.

Sanovi Technologies (India) Pvt. Ltd., one of the leading players in the Disaster Recovery Management and business continuity space, today announced the appointment of Finesse PR, a Delhi headquartered communications consultancy, as its PR agency on record.

Sanovi offers solutions to proactively manage disaster recovery (DR) environments to ensure that business applications can be recovered in compliance with service level agreements. As the leading independent provider of DR management software solutions, Sanovi is focused on ensuring recovery readiness.

Sanovi is a specialist in Disaster Recovery Management, a subset of continuity management according to ITIL framework. Sanovi sets data safety and data recovery parameters for businesses to follow to ensure business continuity. In businesses like Banking, the Reserve Bank of India makes it mandatory to put in a DR plan in place.

Today, Sanovi works with some of the leading players in the industry to ensure business continuity and recovery readiness. Some of Sanovi clients include ICICI Bank, HDFC Bank, Corporation Bank, Indian Overseas Bank, Vijaya Bank, Yes Bank, Bank of Baroda, L&T, Essar, etc.

“We believe that DRM is a business necessity rather than just an insurance policy. Besides the Banking & Finance space, where it is mandatory to have DRM preparedness, stipulated by the RBI, the awareness about this very important business continuity tool is very low”, says Lakshman Narayanaswamy, VP Products, Sanovi Technology India Pvt Ltd.

Sanovi DRM software suite is comprehensive DR lifecycle software for monitoring, validating, testing and automating recovery. CIOs and DR experts across various verticals industries have benefited from deploying Sanovi software to increase their organizations’ DR readiness.

“With Finesse PR’s expertise in the business domains that we operate in, we are hoping to create awareness about the segment. Finesse PR will help us in our endeavour to create a better understanding of DR needs amongst corporates“, Mr.Narayanaswamy adds.

“Sanovi is an emerging leader in the DRM space and we are happy that they have chosen Finesse PR to partner them in their growth. We will offer them communication support backed by expert domain knowledge and experience in delivering communication solutions for niche categories“, says Ms. Meenakshi Gairola, Head – South, Finesse PR.

About Sanovi Technologies (India) Pvt. Ltd.
Sanovi was founded in 2003 to help organizations proactively manage disaster recovery (DR) environments and ensure business managers that business applications can be recovered in compliance with service level agreements. As the leading independent provider of DR management software solutions, Sanovi is focused on ensuring recovery readiness across all levels of IT infrastructure.

Sanovi DR Management Suite is the leading management solution for aligning DR infrastructure with Recovery Time and Recovery Point objectives. Sanovi DRM™ combines monitoring, reporting, testing and workflow automation capabilities of complex IT infrastructure into a scalable, easy-to-use solution built on industry standards. The result is a unified disaster recovery management product family that delivers DR readiness validation and offers clear business and operational advantages.

About Finesse PR:
Set up in December 2000, Finesse PR, is a full service boutique communications consultancy headquartered at New Delhi, India. Finesse PR has offices in Bangalore and Mumbai. Finesse PR advises clients on Public Relations, Investor Relations, Brand, Image & Reputation Management and Crisis communication.

Finesse PR focuses on providing strategic counsel on corporate and marketing communication. The core offerings from Finesse PR include media relations, BTL activities, content management, synergistic alliances, analyst relations and corporate affairs.

Finesse PR’s clients include the leading names in education, retail, FMCG, Research, Insurance, Auto, Information Technology, Politics, Fashion & Lifestyle and Non-government organisations.

For more information, please contact:
Sunil Kumar Singh / Nidhi Gupta
Finesse PR
+91 11 43056200 (30 lines)
sunil@finessepr.com / nidhi@finessepr.com

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About Sanovi Technologies (India) Pvt. Ltd.

Sanovi was founded in 2003 to help organizations proactively manage disaster recovery (DR) environments and ensure business managers that business applications can be recovered in compliance with service level agreements. As the leading independent provider of DR management software solutions, Sanovi is focused on ensuring recovery readiness across all levels of IT infrastructure.



Sanovi DR Management Suite is the leading management solution for aligning DR infrastructure with Recovery Time and Recovery Point objectives. Sanovi DRM™ combines monitoring, reporting, testing and workflow automation capabilities of complex IT infrastructure into a scalable, easy-to-use solution built on industry standards. The result is a unified disaster recovery management product family that delivers DR readiness validation and offers clear business and operational advantages.