Girl's Guide: Happy At Work, Happy At Home To Be Released Sept 15th

Sept. 1, 2009 - PRLog -- “Friedman and Yorio stress that working moms can’t do it all without help delegating responsibility to dad, nanny or others is essential, along with resisting the urge to micro-manage.  The authors also remind moms to focus on home life while at home and work life while at the workplace.  Interviews with successful working mothers provide additional encouragement and insider perspective.”—Publishers Weekly

As the best-selling authors of The Girl's Guide to Starting Your Own Business, Caitlin Friedman and Kimberly Yorio have tackled the ins and outs of the working women’s world, helping women entrepreneurs effectively start their own businesses, illuminating how to be a boss in The Girl’s Guide to Being A Boss (Without Being A Bitch) and demonstrating how to improve your career in The Girl’s Guide to Kicking your Career into Gear.  Now they answer one of the most crucial questions in women’s lives. Can women be happy at work, while finding harmony at home?  

The Answer? Of course they can!  In HAPPY AT WORK, HAPPY AT HOME The Girl’s Guide to Being a Working Mom (Broadway Books; September 15th,  2009; Hardcover; $23.95), working moms Caitlin and Kim empower women with their fresh and comprehensive guide to working motherhood.  The book is the result of interviews with hundreds of working moms around the country, in addition to the latest research.  Having appeared multiple times on NBC’s “Today Show” as well as other national networks, radio stations across the country, and in major publications such as Time and Newsweek, Caitlin and Kim want to share their expertise on the subject with working mothers everywhere. Their advice is particularly welcome in the current econmic climate in which millions of working mothers now find themselves in the position of being the primary or sole breadwinner for their family.  

In HAPPY AT WORK, HAPPY AT HOME, Caitlin and Kim help women juggle their parental, professional, and spousal responsibilities while addressing their own needs.  Working mothers put so much pressure on themselves to be perfect, but the authors argue that you don’t have to be perfect! Instead, their advice encourages moms to embrace the chaos of juggling different aspects of their lives by giving them the tools to decide what they want out of their work lives and create a plan to make it happen.  Their book navigates the various stages of being a working mother, from the planning stages of a pregnancy, to providing ways to communicate that joyous news with co-workers, friends, and family, and tips to help women personalize their maternity leave.  The authors also discuss how to re-enter the working world after pregnancy, whether it’s boosting self-confidence, dressing for the role, scheduling meetings with co-workers, navigating breast-feeding at the office, or planning vacation time with family.  Caitlin and Kim also impart practical advice on how moms can successfully build the infrastructure at home to make them happy while they are busy at work, to help them answer questions like: Does my child have good daycare? How do I make a stay-at-home-dad situation work? And, Caitlin and Kim help women assess what kind of working moms they want to be, whether it be working at home successfully or overcoming feelings of guilt while at work and away from the kids, to name a few.  

There is a whole generation of working women who love what they do and believe they are better mothers because of their commitment and dedication to their jobs, and HAPPY AT WORK, HAPPY AT HOME gives them everything they need to manage the challenges of home and office.  Complete with insightful profiles of other working moms, quizzes, and first hand wisdom from the authors themselves, Caitlin and Kim show readers how to get ahead, find fulfillment, and gracefully keep a foot in both worlds.  I hope you’ll consider a timely feature story or review for your readers.  Please contact me for further information about HAPPY AT WORK, HAPPY AT HOME.  Caitlin and Kim are available for an interview.  

ABOUT THE AUTHORS
Caitlin Friedman is a public relations and marketing professional with more than twelve years of consumer, food and beverage, publishing, and television- production experience.  A blogger for women at work, Friedman is also currently at work on an illustrated children’s book.  In 2001, she partnered with Kimberly Yorio to form YC Media, a full-service public relations and marketing firm based in downtown Manhattan. She lives in Brooklyn with her husband and their twins. Kimberly Yorio has forged a reputation as a marketer specializing in the development of strategic publicity and promotions campaigns for cookbooks, restaurants, chefs, and other food-related personalities and products. As the founder of Yorio, Inc., which she ran for three years beginning in 1998, Yorio represented a wide range of publishers. In 2001, Yorio began seeking a partnership that would complement her talents and client portfolio. She entered into talks with a longtime professional acquaintance, Caitlin Friedman that eventually led to the formation of Yorio Connelly Communications. Yorio lives in Weehawken, New Jersey with her husband and son.  Over the years, Friedman and Yorio have written for Woman’s Day, New York Post, and the Huffingtonpost to name a few.  They’ve also spoken to corporations, universities, non-profit organizations and small businesses across the country about professional issues faced by women. Visit them at www.happyatworkhappyathome.com.

HAPPY AT WORK, HAPPY AT HOME:
The Girl’s Guide to Being a Working Mom
By Caitlin Friedman and Kimberly Yorio
Published by Broadway Books, an imprint of the Crown Publishing Group,
a division of Random House, Inc.
September 15th, 2009/Hardcover; $23.95; 240 Pages; ISBN: 978-0-7679-3053-6
www.broadwaybooks.com
www.happyatworkhappyathome.com.

For more information about HAPPY AT WORK, HAPPY AT HOME or to schedule an interview with Kim and Caitlin, please contact Rachel Rokicki at 212-782-8455 or rrokicki@randomhouse.com.

**PLEASE SEND A TEARSHEET OF ANY REVIEW OR MENTION**


PRAISE FOR AUTHORS CAITLIN FRIEDMAN and KIMBERLY YORIO

PRAISE FOR HAPPY AT WORK, HAPPY AT HOME
“Friedman and Yorio stress that working moms can’t do it all without help delegating responsibility to dad, nanny or others is essential, along with resisting the urge to micro-manage…Interviews with successful working mothers provide additional encouragement and insider perspective.”  
–Publishers Weekly

PRAISE FOR THE GIRL’S GUIDE TO KICKING YOUR CAREER INTO GEAR
“Readers will welcome its empowering patter.”
–Time Magazine

“The 'Girl's Guide' series offers a practical overview of what it takes to translate smarts and ambition into workplace success.”
–The Washington Post

PRAISE FOR THE GIRL’S GUIDE TO STARTING YOUR OWN BUSINESS

“The Girl’s Guide lays out what women need to do in order to be firm, fair, and—above all—successful.”
—Newsweek

“The authors' successful brand and peppy attitude should win them readers seeking a can-do kick in the pants.”
–Publishers Weekly

PRAISE FOR THE GIRL’S GUIDE TO BEING A BOSS (WITHOUT BEING A BITCH)
“These girls are the perfect people to write about management because as my U.S. public relations team, they have been bossing me around for years, and despite what you may have heard, they are rarely bitchy.”
—Jamie Oliver, celebrity chef

“Wise words—and real-life examples—on how to get the most from your employees without turning into the boss from hell.”
—Life

“The authors address the stereotypes . . . but they also get beyond the clichés to the heart of what it means to be the woman in charge.”
—Newsday

Caitlin Friedman and Kimberly Yorio show how women can excel as leaders and be viewed as bitchin’ instead of just a bitch.”
—Metro

“Leaders of any gender will find solve in reading these stories from the trenches and may learn some new tips to prove their own leadership skills.”
—Publishers Weekly

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Girl's Guide offers advice, tips and real-life stories from women around the country whether they are working at a Fortune 500 company or for themselves.