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Follow on Google News | Twitter and Healthcare—Can a Tweet a Day Keep the Doctor Away?Twitter, the popular social networking tool that was merely a convenient way to stay in touch with friends and family, is emerging as a potentially valuable means of real-time, on-the-go communication of healthcare information and medical alerts
Twitter and Healthcare—Can a Tweet a Day Keep the Doctor Away? New Rochelle, NY—Twitter, the increasingly popular social networking tool that was at first merely a convenient way to stay in touch with friends and family, is emerging as a potentially valuable means of real-time, on-the-go communication of healthcare information and medical alerts, as described in a feature article in the Medical Connectivity section of the latest issue of Telemedicine and e-Health, a peer-reviewed journal published by Mary Ann Liebert, Inc. (http://www.liebertpub.com) Physician groups, hospitals, and healthcare organizations are discovering a range of beneficial applications for using Twitter to communicate timely information both within the medical community and to patients and the public. Short messages, or “tweets,” delivered through Twitter go out from a sender to a group of recipients simultaneously, providing a fast and easy way to reach a lot of people in a short time. This has obvious advantages for sharing time-critical information such as disaster alerts and drug safety warnings, tracking disease outbreaks, or disseminating healthcare information. Twitter applications are available to help patients find out about clinical trials, for example, or to link brief news alerts from the Centers for Disease Control and Prevention (CDC) to reliable websites that provide more detailed information. The use of social media and Internet-based outlets such as Twitter to communicate medical information requires a high degree of caution, however, to preserve confidentiality and patient privacy in the clinical care setting, and to ensure that information sources are accurate, reliable, and current. “One way to look at Twitter is as a method of mass communication,” Telemedicine and e-Health is the official journal of the American Telemedicine Association. The Journal is co-edited by Ronald C. Merrell, MD, Professor of Surgery, Virginia Commonwealth University and Charles R. Doarn, MBA, Associate Professor of Public Health Sciences and Biomedical Engineering, University of Cincinnati. Telemedicine and e-Health is the leading international, peer-reviewed journal combining medicine, telecommunications, and information technology. Published 10 times a year in print and online, the Journal includes empirical research, descriptive case studies, policy analysis, and articles on technical design and communications protocols. A sample table of contents and free issue may be viewed online at http://www.liebertpub.com/ Mary Ann Liebert, Inc. (www.liebertpub.com) Mary Ann Liebert, Inc. 140 Huguenot St., New Rochelle, NY 10801-5215 Phone: (914) 740-2100 (800) M-LIEBERT Fax: (914) 740-2101 www.liebertpub.com # # # Mary Ann Liebert, Inc. (www.liebertpub.com) End
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