ShareThis - Revealing your favourites has never been so easy.

Aug. 21, 2009 - PRLog -- Or perhaps you create monthly wish lists of the pieces you want to purchase? Well now, thanks to the humble ShareThis button, revealing your favourites has never been so simple.

Whether you have a Facebook, Myspace, or an account with practically any social networking site, ‘sharing’ is a quick and easy way to show your friends the pieces that you love. The likes of Isabella Oliver, Topshop, New Look and My-Wardrobe have all incorporated this application into their product pages, revolutionising the way we socialise and shop online.

The ShareThis button is simple enough, however this application could potentially change fashion. This statement may seem far-fetched, however take a moment to consider the 14 million people that regularly interact through Facebook, or the worldwide publicity that Twitter has recently received... the possibilities are endless.
Many people often make purchases because of a recommendation made to them by a colleague, friend or family member, and ShareThis really encompasses the power of ‘word of mouth’ marketing. Based on your trust in others, you may purchase a pair of shoes, a dress or be willing to part with your well-earned cash on something even more expensive, like technology for your home.

Designers and stores could easily reap the benefits of the ShareThis button, and whilst researching online it appeared to be the lower price point labels or high street retailers that were really making the most of this application.

The exceptions were IsabellaOliver.com, a luxury women’s wear label that offers both ready-to-wear clothing and a maternity collection, and My-Wardrobe.com, the website to visit if high-end designers and accessories are more your style. You could be browsing Isabella Oliver, discover The Roma Dress, and in seconds be showing your friends your new favourite piece – just by clicking ‘Share’. Or perhaps you want a second opinion over a bag on My-Wardrobe, and by simply using ShareThis your decision could be made even quicker. These are both strong examples of how higher price point labels could really encompass ShareThis into their online stores.

The benefits:

•   You no longer have to send just a link, you can now embed it within your profile and even add your own personal message, explaining why you like or dislike a certain item.
•   All of your social network friends can view this, and potentially tell others about the product/s you’ve chosen.
•   This could lead to more visitors to your site, potential customers that could result in a larger return.
•   People that may never have even heard of your brand may visit your site.

In conclusion, ShareThis is a tool that most web retailers should utilize, and although small in size, this addition to your website could lead to an array of exciting new possibilities.

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Isabella Oliver is the luxury women’s wear label appealing to style-conscious women seeking versatile designs and must-have pieces. The Isabella Oliver brand was born in 2003 and has fast become the largest specialist maternity etailer in the UK. The company has grown at a phenomenal rate, expanding into new geographic markets and product ranges, including the recent launch of the new non-maternity collection, Isabella Oliver 365.