Speedo Aids ‘skimpy Trunked’ Visitors At The Alton Towers Resort

Aug. 14, 2009 - PRLog -- Speedo, the world’s biggest swimwear brand, has offered to provide the Resort with a free supply of watershorts that visitors can place over snug trunks, should they come unprepared or be unaware of the ban.  

Speedo watershorts meet the full approval of the Alton Towers Resort’s management and provide the wearer with a more ‘tidy’ and flattering alternative to the offending tight trunks, favoured by the likes of David Beckham and Cristiano Ronaldo,

Speedo’s Celia Muir, Head of Sports Marketing and PR said, ” Although traditionally famous for briefs, Speedo's best selling swimwear is the watershort, chosen because they best flatter most male figures and provide a comfortable, stylish yet subtle way to get noticed (for the right reasons) around the pool.”
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For further information and images please contact Isobel or Rae at Brandnation:
Isobel Klempka t: 0207 940 7178 e: Isobel@brandnation.co.uk
Rae Young t: 0207 940 7176 e: Rae@brandnation.co.uk

About Speedo®

The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDOSCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

About the Alton Towers Resort:

Alton Towers Theme Park voted Consumers Favourite UK Theme Park Attraction – British Travel Awards 2007

THE MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years.   The world’s second biggest visitor attraction operator, Merlin operates 58 attractions and 6 hotels in 12 countries, and on 3 continents around the world.  Merlin aims to deliver memorable and rewarding experiences to its 33 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13000 employees.   Merlin Entertainments operates the following attractions – Madame Tussauds, SEA LIFE, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers, Warwick Castle, Thorpe Park, Chessington World of Adventures, Earth Explorer and The Pepsi Globe.  Merlin is owned by The Blackstone Group, the global investment and advisory firm.

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Speedo
Synonymous with swimwear, Speedo celebrates 80 years of dominance creating new technologies, designs and innovations. In the 1920s Speedo made history with the Racerback: the world's first non-wool suit. In 2007 the legacy continues with the launch of Fastskin FS-PRO - the fastest and most powerful lightweight suit on the market - and with Speedo's acclaimed designer collaborations with Comme des Garcons. As the world's leading swimwear brand, Speedo is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps.

www.speedo.co.uk