Free Marketing Ideas - Creative Ideas That Can Save You Money

Aug. 6, 2009 - PRLog -- What we need to do is get our thinking caps on and come up with some novel cheap or free ways to advertise

We need to utilise our contacts, brain storm and come up with some unique ideas.  As the work coming in gets less we end with more time but less money, so maybe investing that time in some novel ideas might be the way to go.
A couple of months ago a local hairdresser to me gave away a 3 hour slot to do the hair of all the pensioners at the old age home.  They had a newspaper reporter there and got a nice half page spread in the local newspaper, I checked in with them last week and they told me that it has increased their client base, I suggested that maybe they could do a wild two hour slot and do the hair of some local students maybe dye their hair different colours.  That would look great in the local press and would probably attract a different set of clients.

Have a think and see if you can buddy up with another company if you are a nutritionist perhaps you could visit the local gyms and see if you can put a special offer package to the members for a health review.
If you own a restaurant check out the local events, if there is a play, or an event offer a special meal deal, buddy up with the local theatre and get a meal and theatre deal going – this happens a lot in London.

What about getting a load of students pay them a few quid each and paint your ad on their forehead then get them to wonder round town on a Saturday, tell the local press so you get that angle as well.  The key here is that the press are always looking for a great story so use this to your advantage!

How about offering your services to give a speech at a local event -    As an example I was at Excel recently for new business start-ups expo.  A website company gave a 30 minute talk on how to buy a good domain name.  I had never heard of them before but now I use them all the time.  If you are nervous about standing up in front of people get one of your friends who love to be in the limelight to do it for you.  You prepare the talk but get then to deliver the presentation (and you could be available to answer any difficult questions).  

How about all the local networking events.  I know this can sometimes be a bit tedious but all it costs is a couple of hours of your time,  I was at an event recently to interview some small companies, about 100 or so companies turned up to the event.  All sorts from printers, lease car dealers to IT specialists.  There was also a plumber at the event, he told me that they get all of their business from these “do’s” and he is overloaded with work.  Would you believe it?  Well it is true.  So hunt out a local business network group and get yourself involved

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