SEO Content Writing Levels the Playing Field for Small Business

July 28, 2009 - PRLog -- Depending on which source you read, 30,000 to 100,000 new sites go live on the web every day. Savvy small business owners know how to level the playing field, often out-ranking their deep-pocketed competition. Their internet marketing weapon? SEO content.

Yuwanda Black of New New Media Words, an Atlanta-based SEO content writing and distribution firm, says she’s not surprised. She explains, relaying, “SEO content drives organic traffic, which brings sales and leads for years to come. When consumers go online, they’re looking for information first. Well-written SEO content provides this. This leads to trust, which leads to sales.”

Ms. Black went on to say that many entrepreneurs don’t understand the power of organic traffic because they don’t quite know what it is.

SEO Content: Organic Traffic Explained

Organic traffic is any traffic that comes to your site that is not paid for. For example, let’s say you own a  shoe repair shop in a suburban Cincinnati, Ohio neighborhood. Customers who are looking for the type of services you provide will log onto their favorite search engine (eg, Google, Yahoo, etc.) and type in the words “shoe repair Cincinnati”. This is known as a keyword phrase.

If you have sufficient content on your site with this keyword phrase in it, you have a good chance of them landing on your site.

This, of course, is a very simplistic way to present how SEO content works. But fundamentally, it’s as simple as this. A professional SEO content writing firm will know how to write content and where to distribute it to start driving traffic to your site.

Ms. Black summarizes how SEO content can level the internet marketing field for small business, saying, “All it takes is a sustained effort. Much like a department store changes its windows to keep shoppers interested, website owners have to do the same thing. Informative, keyword-rich content on a regular basis is really 75% of what any business needs to succeed online. It’s that simple.”

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