ElectraCard Services unveils its customer loyalty management solution for Barclays Bank PLC

July 15, 2009 - PRLog -- Bank customers to earn reward points across multiple usage channels

25 May 2009, Pune: ElectraCard Services, wholly owned subsidiary of Opus Software Solutions, launched the electra Loyalty Management System for Barclays Bank PLC, India. With this new solution, Barclays customers can now benefit from various unique loyalty programs and get exciting rewards across multiple banking channels.

The Enterprise Wide Account based Loyalty Management software solution enables Barclays Bank to link the differential reward programs to multiple banking channels i.e ATM services, debit cards, internet banking and mobile banking services.

Barclays Reward Points Program is a unique loyalty plan where customers are incentivized to use alternate channels of the bank. These loyalty points are earned for transactions done on Barclays Debit Card, Mobile Banking, Internet Banking and ATMs and for registration and activation on various banking channels.

On this occasion, Ramesh Mengawade, CEO- ElectraCard Services and Opus Software Solutions Pvt. Ltd. said, “In a dynamic business environment like today’s, customer expectations are to be met before they realize it themselves. Barclays’ loyalty management program is designed to ensure that.  We are happy to deliver an end to end solution for this loyalty program.”

Speaking on the benefits for Barclays customers, Mr. Ramanathan Gopalakrishnan, Interim Managing Director & COO, Barclays Global Retail and Commercial Bank (GRCB), India said, “At Barclays, we always put the customer first. It is our belief that cutting edge technology should be the backbone of any of our customer proposition. Partnering with ElectraCard Services gives us the ability to enable our customers to avail of our unique rewards led loyalty program that spans multiple banking channels. With the implementation of the new solution, we continue to deliver on our promise to provide outstanding banking services to our clients.”  

About ElectraCard Services (ECS)

ElectraCard Services, a wholly owned subsidiary of Opus Software Solutions, provides third party processing services for credit and payments management across the world. ECS is a PCI DSS certified Third Party Processor (TPP) for MasterCard® and VISA® across the issuing and acquiring side. Its deep domain knowledge, extensive global experience and cost effective solutions address the speed to market and flexibility challenges of today’s market.

ECS enables financial institutions, retailers, finance companies and corporations to electronically process, in real-time, any type of payment transaction, including credit, debit, pre-paid, smart cards, and ACH. In addition to typical back office processing, ECS also offers ecommerce gateway and switching solutions. Its solutions support multiple institutions, multiple currencies, and varying processing requirements on a single platform.

By providing comprehensive and flexible solutions that can be deployed to a market of one, ECS offers unmatched services and solutions.

www.electracard.com
www.opussoft.com


Media Contacts-

Manju Nandwani
ElectraCard Services/ Opus Software
M: +91 93 256 86 403
manju.nandwani@opussoft.com


Shyamli Biswas
Sampark PR
M: +91 98 607 10 142
shyamli.biswas@sampark.com      


®MasterCard is a registered trademark of MasterCard International, Incorporated.
®VISA is a registered trademark of VISA International Service Association.

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ECS offers customers flexible choices to reach out to the growing payments market and address high performance, change management and cost efficiency challenges of the industry. ECS simply connotes safe, secure and smooth electronic payment solutions.