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Follow on Google News | Staying Upright in a Sea of Economic UncertaintyHow one small businesses thrives in these economically troubled times by offering better products and more personalized customer service.
By: Darryl Inaba This small boutique publishing company has successfully weathered twenty years of boom and bust economic environments and in a year when to some breaking even was cause for celebration; Company president, William Cohen believes one of the reasons for the company’s growth is management’s focus on customer service. “Because we are a small company, we don’t have an army of sales people out there knocking on university doors so we have to connect with our customers in different ways. We’ve chosen to build our business by investing in excellent customer service and by developing materials that really reflect the needs of our clients.” Those needs translate into an arsenal of teaching support materials that include access to video support on their content rich website, multi-media classroom materials, and an always-open connection to the textbook authors. “Our book has been around for 20 years, and over the years we recognized the importance of offering students and teachers more than just words on a page” says Dr. Inaba, a college professor himself. One of the original founders of San Francisco’s Haight –Ashbury clinic, Dr. Inaba has been instrumental in crafting the support material that elevates Uppers, Downers, All Arounders to something more than just a text book. “I get calls from professors who have used our book for years – sometimes only to point out a typo, but more often to clarify a point, or to pose a question. We take any type of feedback as an indication of a degree of connection between those who use our book and our company.” Small, nimble and customer centered, that is CNS Publication's strategy for success in the Addiction Education Videos and Textbooks field in these uncertain times. Contact: Paul J. Steinbroner CNS Publications, Inc. 11 Almond Street Medford, OR 97504 541.779.3361 web@cnsproductions.com http://www.cnsproductions.com # # # The creative force behind CNS Productions, Inc. lies in the collaborative efforts of the organizations principals, Paul J. Steinbroner and William Cohen. Since 1976, these two men have worked together, along with Dr. Darryl Inaba. End
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