Media Horizons’ Double-Digit Growth Testimony to Strength of Offline Direct Marketing

June 30, 2009 - PRLog -- Norwalk, CT – Even as news reports talk of marketing budgets being slashed due to the prolonged recession, Media Horizons Inc., http://www.mediahorizons.com is going against the grain, experiencing double-digit growth and adding to its professional direct marketing staff.

Recognizing that everything old is new again, Media Horizons has succeeded by operating at the intersection of traditional and web marketing, utilizing direct marketing as a strong complement to digital tactics that drive online traffic and conversions.

In fact this marriage of the best of traditional and new practices has led to strong customer loyalty for Media Horizons, with clients like The Wall Street Journal on board for over 20 years.

“Direct marketing remains one of the most effective, cost-efficient ways to attract and retain loyal customers, so companies today really can’t afford not to do it,” said Jim Kabakow, president and CEO of Media Horizons. “We’ve seen strong growth because we pull together data and analytics, a strong sense of accountability and ROI measurement to ensure consistent client success. We help clients understand the data in order to make smarter decisions about market spend allocations and strategic direction.”

Other reasons for Media Horizons’ success:

 * Providing demonstrable results for its direct marketing clients, which include major brands in consumer products, home services, healthcare, and insurance, helping them find the optimal mix of offline and online channels.

 * Utilizing direct marketing to drive traffic to websites by creating a multi-channel approach to direct marketing.

 * Taking the headache and guesswork out of the process, giving clients a complete turnkey solution covering strategy, media, creative and analytics.

 * Providing broad expertise in strategy and execution of acquisition and customer marketing.

Nestle Waters North America, a longtime client of Media Horizons, is a good example of the kind of results companies can achieve today with a focused direct marketing approach. Because of strong targeting techniques, direct mail remains an effective channel for customer acquisition.

“Companies shouldn’t look at offline or online marketing as an either/or proposition but as a both/and,” said Kabakow.  According to an iProspect/Jupiter Research study, 67% of search users perform an online search because of something they’ve seen in an off-line channel. “When you stop using offline channels, traffic to your site declines dramatically,” he added.

Another advantage of direct marketing today, according to Kabakow, is that because of large volume declines in mailings due to costs and economic pressure, particularly from catalogers and financial services firms, companies that make this channel a major part of the mix have less “mailbox clutter” to battle against and will likely see better returns than usual. With its bench strength in all aspects of direct marketing – including analytics and modeling – Media Horizons helps companies use this type of actionable business intelligence to their advantage.


About Media Horizons

Founded in 1988, Media Horizons is an entrepreneurial direct marketing agency based in Norwalk, Conn. It offers a complete suite of services to provide measurable marketing solutions. An independently-owned agency, Media Horizons is dedicated to achieving client goals by cost-effectively generating new customers and maximizing their lifetime value. This is done by integrating cutting-edge direct marketing techniques with proven methodology and financial discipline. With each engagement, Media Horizons employs the optimal combination of media, offer and creative for maximum effectiveness and efficiency. In 2008, Media Horizons was responsible for generating over 600,000 new customers for its clients. For more information, please visit www.mediahorizons.com.

Media contacts:

Wendy Marx, Marx Communications
203-445-2850, wendy@marxcommunications.com

Michael O’Brien, Marx Communications
203-377-4047, michael@marxcommunications.com

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Founded in 1988, Media Horizons is an entrepreneurial direct marketing agency based in Norwalk, Conn. It offers a complete suite of services to provide measurable marketing solutions.