Point Loma Outfitting Launches Customer Rewards Program

June 15, 2009 - PRLog -- Point Loma Outfitting, the United States' premier ultra high-performance apparel retailer, today announced its new Point Loma Points program to reward customers for their continued loyalty during these troubled times.

“The Point Loma Points program is the latest in a long line of customer-focused practices established by Point Loma Outfitting over the past decade,” said San Diego's Tom Carruthers, co-founder of the sailing and outdoor apparel business.  “We've spent so much time and money making our online ordering process simple, fast and easy that we decided to reward our customers for using it.”

Customers earn one Point Loma Point for each dollar spent at www.pointlomaoutfitting.com, and points are available immediately to use toward the next purchase.  There are no membership fees, questionnaires, expiration dates, or restrictions on using Point Loma Points, and customers with existing Point Loma Outfitting online accounts will receive bonus Points if they haven't already.  “Every item available at Point Loma Outfitting is eligible to earn Point Loma Points,” said Carruthers.  “And you can use Points toward the purchase of anything we sell; from the heaviest-duty offshore SLAM parka to the lightest Patagonia underlayer, and everything in between.”

The new program adds almost no time to Pointlomaoutfitting.com's ultra-streamlined checkout process.  Only a simple customer account is required to start accumulating Points, and creating an account takes roughly 90 seconds and can be done during online checkout.  “We're not looking for marketing data from those who create accounts - just basic contact details,” said Carruthers. “Even so, those customers that prefer to check out without registering an account or earning Points will always be able to do so.”
See our rewards program at http://www.pointlomaoutfitting.com/rewards.php

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Point Loma Outfitting sells the best outdoor and sailing gear from Patagonia, SLAM Sailing Gear, Gill, Camet, Puma, Atlantis, Kaenon and more. On the water, on the trail or around town Point Loma Outfitting has the right clothing for the outdoors.