ENG Kenya unveils the ‘Largest Billboard in East Africa”

June 11, 2009 - PRLog -- Nairobi, Kenya.

Leading visual communication and multimedia solutions company, ENG has unveiled the “Largest outdoor media in East Africa”. The High rise scaffold media is the first of its kind in Africa and marks ENG Kenya’s commitment to innovation and service quality in the region.

The highly visible and eye- catching Scaffold media dominates an area of about 1400 sq.meter on one of the busiest roads of Nairobi; the Mombasa Road. The traffic represents a mixed demographic profile and ethnicity and ensures attractive ROI across various consumer and business segments. The long stretch and the various intersections of the Mombasa Road ensure maximum exposure and ad effectiveness.

The scaffold allows advertisers to have their communication visible 24/7 through state of the art illumination and a clutter free presence enables a long lasting impression.

According to Sandeep Nehra, Chief Operating Officer, ENG East Africa; “ENG is committed to evolving the East African product offerings in media. We are designing structures that complement the African Culture and ensure more effectiveness and brand recall. We have a lot of plans for Africa and we intend to enhance the expectations to greater heights.”

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ENG Kenya has acquired a significant number of outdoor billboard sites across Kenya of which the media is now available in both small and large format structures, giving brands the maximum reach, impact & flexibility. The company has already attracted a list of high-profile clients.

ENG Kenya has also partnered with the City Council of Nairobi to install high quality benches in prime locations around the city under a Public Private Partnership.

With ENG’S international experience and extensive locations, ENG Kenya is set to make a significant impact on the outdoor market by offering premium media including introduction concept of circuits for tactical campaigns. ENG will now be able to dominate this area by offering a best level of service and wider choice brand clients.