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Insider Magazine gets a Makeover!
UAE Insider magazine is to be re-launched on February 18. To keep up with reader demands ENG Media, the publishers of Insider, have given the magazine a fresh new look as well as implemented new areas of content.
By: ENG Media
The new masthead for the magazine reflects the decision to include more celebrity fashion and to clearly position the magazine as a woman’s weekly. To follow reader trends. Insider aims to become more interactive with its readers with the introduction of new columnists who will include Q&As in their columns inviting readers to write in with their questions.
There will also be a noticeable difference in the tone of voice throughout the magazine, which will see a sense of humor and cheekiness injected into the editorial. New areas of content include a health section offering diet and exercise tips as well as a regular column with a respected nutritionist to help address the questions that readers write in to know more about.
The re-launch of Insider coincides with the recent hiring of Emma Pryer as the editor. Pryer joins ENG Media with 10 years experience in journalism- five of these years were spent at Trinity Mirror which included a stint on the renowned 3 A.M. gossip column. Pryer has also spent time as a showbiz correspondent for the Sun newspaper UK. Pryer’s magazine experience includes her time as News Editor at More magazine.
Emma Pryer comments, “This is a really exciting time for the magazine, which has established itself in the past six months. Now we’re looking to take it to a new level in the UAE market where we know women have an insatiable appetite for celebrity news and fashion. We’re introducing more in-depth special reports making Insider a one-stop shop for every woman’s needs.”
The new look Insider magazine will be marketed through outdoor media as well as newspapers, magazines, and online.
About Insider Magazine
With a total weekly circulation of 20,000 copies; Insider is distributed across all seven emirates, with majority of copies going into Dubai (48%) and AbuDhabi (20%). On-shelf distribution is across the key retail outlets: Carrefour, Choitrams, Geant, Hyperpanda, Le Marche, 24/7 and Spinneys; Borders, Margrudys, Proof Woody and other selected bookstores; Dubai Duty Free and Abu Dhabi Duty Free.
In addition to retail presence, Insider also benefits from a highly targeted free distribution channel. Copies are available across key areas where we know our target audience work and play-cafes, clinics, fashion stores, hotels, salons, spas as well as the outbound boarding gates of key airlines for the UAE namely Emirates, Virgin and British Airways.
Insider is published by ENG Media.
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ENG (Emirates Neon Group) is a leading visual communications and media company and is committed to delivering a comprehensive range of product and services that include creation, installation and maintenance of a host of visual communications media.