Brian Berlin to Present "The Value of Outsourcing Your Prospecting" on the BrightTALK Channel

June 7, 2009 - PRLog -- Brian Berlin, founder and President of Straightline Strategies and a leading expert on outsourced teleprospecting, will appear on the BrightTALK Improving Sales Effectiveness Channel June 12, 2009 at 8:00 a.m. Pacific. Mr. Berlin will make the case that in B2B business development, the inside sales model is significantly outdated and dead for all intents and purposes.

"There's never been a better time to consider outsourcing the teleprospecting function, always considered the domain of the B2B 'inside sales' team', states Mr. Berlin. "Even when economic and business conditions are good, it still makes no sense to build out an in-house inside sales team that's tasked with handling inbound leads and making outbound prospecting calls."

Mr. Berlin is targeting key decision makers in sales, marketing and executive departments within emerging and mid-size B2B-focused firms whose leaders want to keep their staffs lean and their senior sales contributors focused on driving deals through the pipeline to closure.

"In this complex sales model where there are multiple decision makers and influencers, the critical first step is that initial meeting with the prospect, whether on line or in person,' he added.

Interested parties may register for 'The Value of Outsourcing Your Prospecting' webinar via this link
http://www.brighttalk.com/webcasts/4322/attend.

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About Straightline Strategies. Founded by Brian Berlin, IT industry sales and marketing veteran, Straightline Strategies (www.slssinc.com) delivers outsourced sales development services to emerging tech firms needing to fill urgent gaps in their go-to-market plans. The company works with firms that have direct and/or indirect sales channels, and specializes in both customer and reseller recruitment.