Top Global Brand Talent Launches HS Dominion Creating A “State of Brand” Boutique Agency

May 27, 2009 - PRLog -- Top Global Brand Talent Launches HS Dominion Creating A “State of Brand” Boutique Agency

NEW YORK, NY (May 27, 2009) - Hitting the ground running, leading design industry guru Leslie Singer (previously President & CCO of G2 Branding & Design) and British born international new business development specialist Iain Hunter (formerly Senior Partner with Ogilvy & Mather) have partnered to launch a New York based global brand consultancy, the sleek HS Dominion (www.hsdominion.com).  Located between 5th and Madison Avenues on East 41st Street, their stylish new offices reflect the gravitas of their agency’s mantra, “The State of Brand” where design and efficiency have been skillfully and tastefully aligned.

Part of holding company HunterSinger Group (HSG), HS Dominion (HSD) principals Iain Hunter and Leslie Singer predicated their agency in the belief that 2009 is a time for creating opportunity, inspiring re-invention and delivering innovation to clients, rather than merely business as usual.  Both Hunter and Singer have successfully owned and built substantial agencies before – in Australia and New York respectively  - and they’re ready to do it again (Leslie sold her firm Singer Design to IPG).  The time is right to meet the challenges of a leaner marketplace working with significant brands with strategies that combine best in class solutions with intimate service.

HS Dominion was announced at this year’s International House + Homewares Show (IHHS) in Chicago.  Singer, School of Visual Arts Professor and one of New York’s favorite creative talents, was highlighted as a keynote speaker at the show and also served as the package design expert on the floor at IHHS.  HS Dominion is already in discussions with a client poised to launch a range of health and wellness products, a national chain of health clubs and a manufacturer of a “green bicycle” to hint at just a few.  Watch for their upcoming announcement of HSG’s first acquisition – a New York-based boutique agency of 12+ years standing with a client roster centered on hospitality, music, entertainment as well as iconic landmarks such as New York State Theater, Empire State Building and Rockefeller Center.

Recognizing the advantages of a more holistic outlook, HS Dominion’s expertise is not confined to a single focus on advertising, design, PR or digital but instead to a tailor-made combination of communications touchpoints for each client solution which might include any of those elements as well as naming, industrial and environmental design, software development, packaging and much more.  The agency has secured top talent in all these areas and is working with clients as a full service agency.

About HS Dominion

Leslie Singer is a speaker who has appeared at FUSE and Destination Design and a visiting guest lecturer at The School of Visual Arts.  As well as hosting HSD’s inspirational and informative Brand Clinics, Iain and Leslie are the eyes and ears for “Package Design” magazine having written the first of a series of articles on packaging innovation from their man-on-the-street interviews at the International Home + Housewares Show in Chicago to be followed by articles from the upcoming Summer Fancy Food Show and the Perfume Show at New York’s Javits Center in June ’09.

Headquartered in Midtown Manhattan, HS Dominion offers a sophisticated level of brand expertise to clients in the United States, or indeed anywhere in the world.  For more information please visit the agency’s website at www.hsdominion.com


For more information and press interviews please contact:

HS Dominion:
Donnetta Campbell
Communications Director
HS Dominion
P: +1 212 213 4919 or +1 203 434 3548
E: dcampbell@hsdominion.com


HS Dominion
The State of Brand

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About HS Dominion

Leslie Singer is a speaker who has appeared at FUSE and Destination Design and a visiting guest lecturer at The School of Visual Arts. As well as hosting HSD’s inspirational and informative Brand Clinics, Iain and Leslie are the eyes and ears for “Package Design” magazine having written the first of a series of articles on packaging innovation from their man-on-the-street interviews at the International Home + Housewares Show in Chicago to be followed by articles from the upcoming Summer Fancy Food Show and the Perfume Show at New York’s Javits Center in June ’09.

Headquartered in Midtown Manhattan, HS Dominion offers a sophisticated level of brand expertise to clients in the United States, or indeed anywhere in the world. For more information please visit the agency’s website at www.hsdominion.com