Promotional Partners Aim to Get Consumers to Exercise & Eat Right

May 26, 2009 - PRLog -- Personal Training Institute Franchise® (PTI) and  SUBWAY® restaurants in Long Island, New York, have teamed-up to bring consumers the best in Fitness and Nutrition as a way to help them live healthy lifestyles.

PTI Training Centers will issue Subway gift cards to prospective new clients for its fitness and nutrition centers, which offer a free trial workout. Each Card will also be pre-loaded with enough points that can be redeemed for one free regular six inch SUBWAY®sandwich.

“It is a perfect example of using ‘Fusion Marketing’ to benefit consumers in that we are promoting both components of a healthy lifestyle, which are to exercise and eat right.  We at PTI are proud to create a partnership with a brand that offers its customers a healthier alternative to traditionally fatty fast foods,” said Evan A. Kaplan, CEO/President of PTI, a member of the Franchise Brands®, LLC family of brands.

PTI offers personal fitness training with every visit and nutrition counseling, a service package once exclusively available to celebrities.  Subway® has used a 10-year campaign with company spokesperson Jared Fogle on how he has lost weight and maintained a healthy lifestyle eating Subway sandwiches.

Long Island Franchise Development Agent for both Subway and PTI, Neil Singh, believes it is a promotional match up that will yield even greater results as PTI expands nationwide. “We are very excited about this promotional partnership and know that it will reap benefits for both companies because we are working toward a common goal…not just corporate profits, but also a healthier population,” added Singh.

PTI has “cracked the codes” for both its clients and for its franchisees.  In a 2008 independent research survey among current PTI members, 94% said that PTI is better at producing fitness results than many of the “self-service gym” offerings available in the marketplace.  The PTI concept had over 75% appealing ratings among demographically-targeted US consumers. PTI also beats industry averages for client retention and for per client revenue and profitability.  In addition to a proven concept for consumers, PTI ranks very high among its franchisees.  The Franchise Business Review just named PTI as the #1 company for franchisee satisfaction among all franchises under 50 units.

ABOUT SUBWAY® RESTAURANTS:
The SUBWAY® restaurant chain is the world' s largest submarine sandwich franchise, with more than 31,000 locations in 90 countries. In 2002, the SUBWAY® chain surpassed McDonald' s in the number of restaurants open in the United States and Canada. The chain has also passed McDonald's in Australia and New Zealand. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® chain was named the number one global franchise opportunity by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2009. For more information about the SUBWAY® restaurant chain, visit www.subway.com. SUBWAY® is a registered trademark of Doctor' s Associates Inc.

ABOUT PERSONAL TRAINING INSTITUTE:
Personal Training Institute was founded in 1987 by Evelyn Knapp, an exercise physiologist, and Carol Kur, a registered dietician. The two envisioned a need and value for a one-to-one strength training program using the latest Nautilus® equipment technology, accompanied by individualized nutrition counseling using real food --and no fad diets. PTI started franchising this unique concept in 2005 and has eighteen locations open with 40 in development offering affordable and conveniently located personal training centers. The company goal is to have 1,000 units sold by 2014. In August 2008, PTI became partners with Franchise Brands, LLC. www.franchisebrandsllc.com/. Personal Training Institute headquarters is located at 500 N. Broadway, Jericho, New York. For more information, please visit www.personaltraininginstitute.com

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Personal Training Institute was founded in 1987 by Evelyn Knapp, an exercise physiologist, and Carol Kur, a registered dietician. The two envisioned a need and value for a one-to-one strength training program using the latest Nautilus® equipment technology, accompanied by individualized nutrition counseling using real food --and no fad diets. PTI started franchising this unique concept in 2005 and has eighteen locations open with 40 in development offering affordable and conveniently located personal training centers. The company goal is to have 1,000 units sold by 2014. In August 2008, PTI became partners with Franchise Brands, LLC. www.franchisebrandsllc.com/. Personal Training Institute headquarters is located at 500 N. Broadway, Jericho, New York. For more information, please visit www.personaltraininginstitute.com