Biosearch Technologies Launches A Robust New Website

May 14, 2009 - PRLog -- Biosearch Technologies, Inc. (Biosearch), a manufacturer of fluorogenic probes and primers, DNA/RNA synthesis reagents, and immunochemicals, today announced that it has launched a new website, www.biosearchtech.com to provide an improved user web experience in response to thorough market research and customer feedback review. Biosearch’s new user-friendly website features:

   A new web-order interface that allows customers to build their probes and primers quickly and easily.
   Better web account functionality that features multiple shopping carts, which allows purchasing agents to manage carts of various users, and an online order history, which enables customers to review and reorder previously designed probes and primers.
   Improved integration with RealTimeDesign® software, a free assay design tool for real-time PCR, to allow customers to design and order seamlessly as well as access a history of designed assays that had not yet been ordered.
   Access to new application guides to help novice users understand how Biosearch’s products facilitate real-time PCR thereby helping them make informed purchasing decisions.

“Although we will continue to answer the phone with a friendly voice when customers call to put in their order,” said Ron Cook, Biosearch’s founder and CEO, “our website has evolved into a true state-of-the-art e-commerce site that visitors will find useful and easy to use.”

The launch of the new website is the first step in a series of improvements Biosearch expects to make in its online presence in the coming year.  The company plans to provide additional application guides and tutorials online, as well as begin hosting web seminars that will demonstrate how researchers make use of Biosearch products and services.

“We focus on helping customers find new ways to address research challenges by demonstrating our own technology or by giving customers a platform to showcase their research,” said Marc Beal, Director of Corporate Development.  “Web seminars are a great way to share that information globally, and we will soon host them regularly on our new website.”

To view and experience Biosearch’s new website, please visit www.biosearchtech.com.

About Biosearch Technologies, Inc.

Biosearch Technologies, Inc. is a privately help, ISO 9001:2008 certified and GMP compliant biotechnology company located in northern California.  Founded in 1993, Biosearch is a leader in the design, development and manufacture of oligonucleotide-based tools to accelerate the discovery and application of genomic-based information.  Products include novel fluorescent dyes (CAL Fluor®, Quasar®, and Pulsar® dyes), versatile dark quenchers for DNA/RNA and peptide FRET applications (Black Hole Quencher® dyes), a specialty line of DNA synthesis reagents, and immunochemicals.  Biosearch is also a leading supplier of a wide variety of custom-synthesized PCR probe/primer formats for real-time, quantitative PCR applications.

In addition to basic R&D applications, Biosearch now leverages its demonstrated expertise in the synthesis of custom oligonucleotides for a variety of molecular diagnostic applications.  From bulk qualified probe and primer reagents, to fully assembled and ready-to-inventory assays, Biosearch has extensive experience manufacturing DNA for RUO, pharmaceutical, diagnostic IVD, biotech, ag/bio, environmental and food testing, public health, and biodefense sectors.

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Biosearch is ISO 9001:2008, GMP-compliant providing custom qPCR probes/primers, DNA synthesis reagents, Black Hole Quenchers®, CAL Fluor®, Quasar®, Pulsar® dyes, BHQplus™ Probes for genotyping and qPCR assay design software – RealTimeDesign™.