50+ Bands Engaging Fans With Mixmatchmusic’s Remix Wizard

May 13, 2009 - PRLog -- MixMatchMusic (www.mixmatchmusic.com) announced today it has achieved an important milestone in the adoption of its Remix Wizard by musical artists with more than 50 bands hosting fan engagement promotions since October.

Artists including Pepper, Zion I and Julien-K are among the bands using the MixMatchMusic Remix Wizard to power remix contests for their fans.  Each of the bands have loaded guitar, bass, keys, drums and/or other music stems into personalized versions of the Remix Wizard, and invited their fans to remix, mash up and create new sounds with them.

The MixMatchMusic Remix Wizard is a lightweight widget bands install on their sites to engage fans in their music.  

Pepper and Zion I recently wrapped up contests for fans to remix popular tracks from their respective newly released albums.  The response was tremendous, with Pepper receiving 50 remixes, 2,000 votes and 22,000 plays of Freeze.  Zion I’s contest around its track “DJ DJ” received 35 remixes, 1,900 votes and close to 11,000 plays.

“The response way exceeded our expectations and it was super gratifying seeing all these fans putting their own flavor on our song… one guy even paid to ‘liven’ a sample from another band and use it in his version,” said drummist/ vocalist Yesod Williams of the band, Pepper.  “Getting the fans as involved as possible was the goal and we accomplished that tenfold with MixMatchMusic!"

MixMatchMusic’s Remix Wizard is a solution for the masses.  By comparison the remix promotions pioneered by seminal bands, Radiohead and NIN, were limited to the relative handful of fans with Digital Audio Workstation software.  The Remix Wizard is available to every band with a song and every fan with a browser and broadband connection.

“The chance to remix Zion I’s track ‘DJ DJ’ was an opportunity for me to show off my producing chops to the Zion I crew, Amplive and Zumbi, and to my own fans,” said artist/producer Stinj-e. “Remixing tracks from bands I admire gives me a different level of interaction with their music than if I’m catching Zion I at one of their live shows. It lets me tap into my creativity.”
MixMatchMusic enables musicians to collaborate on, profit from and engage fans with their music.

The MixMatchMusic artist solution is built on four key building blocks:

•    The Remix Wizard is a widget installed on artist sites or MySpace pages that provides fans direct access to a simplified, lightweight version of the sequencer.  Artists load stems of their songs into the Remix Wizard and invite their fans to mix and match the various parts and create entirely new compositions from those parts. The Remix Wizard is a simple-to-install and easy-to-use widget that gives indie artists a cool viral tool for engaging fans, and allows them to emulate the hugely popular remix promotions mounted by bands such as Radiohead and Nine Inch Nails.

•    The MixMaker audio sequencer.  Members of the community use the sequencer to mix, match, mash up and manipulate their stems along with stems contributed by various artists.  The sequencer combines and synchronizes stems and tracks; its edit tools are powerful and precise, but easy-to-use.

•    The MixMatchMusic marketplace. The marketplace is an enlightened system of rights tuned to the unique requirements of digital music and the needs of digital musicians.  The marketplace also includes highly transparent accounting processes and transaction logs that ensure musicians know the status of their work, are attributed and paid whenever it is downloaded or used in other art, or even by casual fans as ringtones.  Musicians collect 85 cents on each dollar transacted.

•    A dynamic music community.  MixMatchArtists contribute parts of songs, called stems, such as guitar riffs, drum and vocal tracks; works in progress; or finished songs.  Community members can search thru this catalog of sounds and songs to find stems to complement their own song ideas and works in progress.  They can also communicate with other musicians to discuss song or album projects.  Casual fans – even those who don’t play an instrument – can experiment with the sounds, discover new music and download stems or songs for use as ringtones or soundtracks for slide shows.

Participation in the MixMatchMusic Remix Wizard, community and use of its MixMaker audio sequencer are free to musicians and casual fans alike.  Fees are incurred when stems, works in progress or finished songs are downloaded for sale or other use.  

About MixMatchMusic
MixMatchMusic was founded to serve the needs of millions of independent and semi-professional musicians.  Its services, technologies and community enable musicians to collaborate on, profit from and engage fans with their music.

MixMatchMusic is based in Silicon Valley and is angel-backed.

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MixMatchMusic was founded to serve the needs of millions of independent and semi-professional musicians. Its services, technologies and community enable musicians to collaborate on, profit from and engage fans with their music.