Israeli Diamond Portal : Amtalai Diamonds – Large and Fancy Color Diamonds according to the Mo

May 4, 2009 - PRLog -- The Amtalai Diamond Company specializes in large stones, as well as in Fancy Color diamonds. The company has been active in the diamond industry for over 20 years and has branches in the United States operating under the American RDI Trading Company, in Chicago, Dallas and Philadelphia. The group heads an additional venture called ‘Earstuds USA,’ which specializes in the manufacturing and sale of diamond stud earrings.

Danna Arbov, the company’s representative, reports a shift in customer requests over the last year: “The market’s needs are changing. If, in the past, there was high demand for round stones and Princess-cut diamonds sized two carats and up, current trade focuses on one to two carat diamonds. Princess-cut diamonds still provide higher value per dollar and are more impressive than other diamond cuts.”

 

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Amtalai  Diamond  

In today’s economy it is exceedingly difficult to locate new markets, prompting savvy diamond dealers to search for new ways in which to promote their products. Global transition into ecommerce has encouraged Danna to open an e-Bay store under the name ‘Amtalai Diamonds’ through which she endeavors to sell some of the company’s merchandise. The company’s target market is currently composed mainly of buyers and dealers, nevertheless the company also aspires to reach the end client directly.

Danna believes that where diamond sales are concerned, the personal connection with the customer is paramount. “When it comes down to it, diamond trade is based on trust. This is a prestigious commodity which requires personal relationships. Our company has its own 4 C’s: the first is Credibility – integrity is the cornerstone of the Amtalai Company. The second C is Creativity – we possess the vision to create innovative marketing approaches. The third C is Confidence – we strive to inspire complete confidence in our ability to provide top-quality products according to the client’s unique requirements. The fourth C is Commitment – since we are completely committed to our clients. Consequently our motto is: YOU PICK - WE DELIVER.”  

The company is convinced that great efforts must now be invested in future markets. Danna remarks: “We should open our eyes and prepare for our potential market audience which will come of age in the next few years – the same young people currently attending college. They are the next generation of diamond consumers. I believe that the Internet, which is growing increasingly popular, is a vital marketing channel.”
She continues: “The other two companies in our group already have internet websites, www.rditrading.com and www.earstudsusa.com, and we are currently launching a website of our own.”

The fact that Amtalai Diamonds is part of an American franchise lends it an immense advantage thanks to its ability to respond to  clients’ unique requirements through the provision of personal service via its US branches.

Difficult times leave their mark, however sometimes it is possible to utilize the economic situation to the company’s  benefit: “In contrast to the past, the current financial crisis has forced American diamond buyers to compare prices. If, for example, a costumer would once have gone into Tiffany’s for a diamond engagement ring without giving it a second thought, today he will probably have ‘done some prior legwork’ or even ‘shopped around’ online prior to the purchase. A shrewd diamond dealer can use this new situation to his or her advantage.”

To contact the company, email: jewelbyd@gmail.com
   

By: Rachel Lieberman

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The Israeli Diamond Industry organizations
Behind the Israeli Diamond Industry are a group of vital and dynamic institutions. Each one is responsible for a different aspect of the industry’s activities.