Neutrogena launches Power Wave™ Cleanser in Hong Kong exclusively on YesStyle.com

April 20, 2009 - PRLog -- Online fashion retailer YesStyle.com and Johnson & Johnson (Hong Kong) Ltd. recently joined forces to exclusively distribute the Neutrogena Power Wave™ Cleanser in Hong Kong through YesStyle.com.

The one-of-a-kind Neutrogena Power Wave™ Cleanser uses gentle vibrations to open up pores and sweep away dull surface skin. The product's unique technology works ten times better than traditional cleansing methods to remove skin impurities and makeup. Its water-resistant, battery-powered, handheld design makes it convenient for everyday use, even in the shower. Endorsed by teen star Vanessa Hudgens, the Power Wave™ Cleanser has sold over 3 million units in the US alone and is now making waves in Hong Kong.

According to Vienna Wong, Marketing Manager for Johnson & Johnson (Hong Kong) Ltd., YesStyle.com was the most ideal channel to introduce Neutrogena’s new product to the Hong Kong market. "The Neutrogena Power Wave™ Cleanser is a breakthrough facial cleanser, exceeding the limits of manual cleansing through powered vibration. We wanted use non-traditional ways of marketing this innovative product to trendsetters. Since most of them are active online shoppers, joining forces with popular online retailer YesStyle.com is an excellent way of reaching them." she states.  

"Adding Neutrogena to our extensive line-up of global beauty brands reinforces YesStyle.com's commitment to becoming the best online destination for the latest lifestyle products," says Joshua Lau, YesStyle.com's Chief Executive Officer. "Online shopping is the future of consumer markets and YesStyle.com is firmly committed to providing an extensive fashion and lifestyle catalog, and high quality customer service."

YesStyle.com's Beauty Department carries 250 brands with over 13,000 items each season catering to daily and specialized skincare needs, including facial treatments, anti-aging and rejuvenation, as well as makeup, fragrances and beauty accessories.

The Neutrogena Power Wave™ Cleanser and Wave™ Foaming Pad Refills are currently available in Hong Kong exclusively via YesStyle.com. The company also offers next-day delivery for orders to Hong Kong addresses.

For more information about the Neutrogena Power Wave™ Cleanser, visit http://www.yesstyle.com/en/Product.aspx?pid=1014335288 or http://www.neutrogena.com. Find out more about YesStyle.com at http://www.yesstyle.com.

For further details, please contact Stefan Janssens, YesStyle.com Marketing Manager at stefan.janssens@yesstyle.com.

About Neutrogena
The number one dermatologist-recommended brand for skincare, Neutrogena began in 1930 as a mall specialty cosmetic company in Los Angeles, California. After successfully marketing a mild, clear soap that rinsed quickly and easily without leaving any residue, the company went further to establish an important relationship between Neutrogena and dermatologists, giving it an exceptional competitive advantage. Today, Neutrogena continues its tradition of excellence with a wide range of safe, mild, and premium quality skincare and haircare products under the banner of the Johnson & Johnson group of companies. In Hong Kong, the Neutrogena Power Wave™ Cleanser, Wave™ Foaming Pad Refills, and other Neutrogena products are distributed by Johnson & Johnson (Hong Kong) Ltd. Visit http://wwww.neutrogena.com for more details.


About YesStyle.com
Established in July 2006, Asian fashion retailer YesStyle.com offers a wide range of high-quality fashion, jewelry, accessories, and beauty products, all carefully selected by in-house stylists. YesStyle.com currently features more than 300 fashion brands from Tokyo, Seoul, Hong Kong and more, and launches over 20,000 new arrivals for fashion, jewelry, and beauty per season. Highlighting the latest trends and styles, YesStyle.com is dedicated to providing the best platform for designers and fashion brands to connect with international customers. YesStyle.com is the sister website of leading Asian entertainment retailer YesAsia.com, named as one of the "Top 50 Retail Sites" in the U.S. by Internet Retailer magazine. For more information, go to http://www.yesstyle.com.