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YesStyle inks partnership with Wong Fu Productions
Filmmaking group and leading fashion retailer join forces to promote Asian American arts
By: YesStyle.com Ltd
YesStyle sponsors the weekly "Wong Fu Weekend" vlogs (video blogs) found on the Wong Fu website (www.wongfuproductions.com)
YesStyle CEO Joshua Lau believes that the common visual elements of fashion, videos and music are key to the collaboration with Wong Fu Productions. "At YesStyle, we place a premium on Asian talent and creativity. We believe that having a unique and perpetually dynamic culture makes Asians stand out even more. More than anything else, we want to promote being Asian as a brand, a lifestyle, and a way of life."
Wong Fu Productions started with simple music videos in 2003 and is now a rising independent production company in Los Angeles. Among their short films are "Yellow Fever", "At Musing's End" and "A Peace of Home". The group also collaborates with many up-and-coming Asian American artists, universities and designers on various projects. To date, they have produced over 130 music videos and short films and garnered over 12 million hits on YouTube.
YesStyle taps into the rich and vibrant culture of fashion hotspots like Seoul, Tokyo and Hong Kong, offering a comprehensive range of Asian-designed fashion and lifestyle products on their website YesStyle.com. Showcasing the work of budding designers and entrepreneurs, as well as recognized names in the Asian fashion scene, YesStyle offers its customers a convenient way to follow fashion trends and set their own.
Online fashion retailer YesStyle offers a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, YesStyle.com currently features more than 300 fashion brands from Tokyo, Seoul, Hong Kong and more, and launches over 20,000 new arrivals for fashion, jewelry and beauty per season. In September 2009, the first YesStyle Store opened at the Stonestown Galleria in San Francisco, California. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platform for designers and fashion brands to connect with international customers.
About Wong Fu Productions
Wong Fu Productions is a growing independent production company with thousands of hits on their website from all over the world each day. With a fan base of millions across the US and the globe, the company works full-time creating online content, designing for their T-shirt brand, and producing with other companies and artists. Wong Fu believes in exerting a positive influence in the entertainment industry and on their audience through its working philosophy: “If at the end of the day there’s someone out there who has a better day because of us, then we’ve succeeded.”