Blue LAN Group, Inc. - New Web Development Division

April 15, 2009 - PRLog -- Blue LAN Group, Inc. headquartered in Boston, Massachusetts, (as well as offices in Manchester, New Hampshire,  Providence, Rhode Island, San Diego and San Francisco, California) announces it's Web 2.0 and Database Development Division.  Blue LAN Group (BLG), is a titan in the field of IT support for small/medium size businesses, non-profits and educational facilities since 2003.   They are taking their knack for all things technical and working with clients in the newly web-centric world of web development., social media, SEO, SEM, database and software development.

The following services are now offered through BLG.

SEO- Search Engine Optimization or SEO, is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or "algorithmic" search results. It is well known that the earlier a site appears in the search results list, the more visitors it will receive from the search engine.  At BLG we use this critical internet marketing strategy, to consider how search engines work and what people are searching for in order to promote your website. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines….both which are necessary for your company’s website to be found and which can be a daunting and time consuming task for a busy business owner or employee.  Let us do the SEO nitty gritty work for you.

Copywriting:  Writing with a purpose is what we specialize in at BLG.  We have seasoned, published copywriters who are highly experienced in their field that can help you to promote your business, opinion or ideas with clear direction, flourish and intention.  

Social Media and Networking:  Social media is the buzz word of the millennium. Many businesses are asking what exactly is social media and networking and how can it help my company grow and prosper?  Social media is information used by people all over the world by using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. BLG can help you navigate the sometimes overwhelming waters of social media and networking.  We offer social media and networking staff/employee training, best practices/security guidelines as well as information and implementation on the most effective and influential social media tools.

Website Analytics:  You have a website and you think its working.  But is it?  BLG has the most advanced web analytics software to measure, collect, analyze and report internet data as well as measuring a visitor's journey once on your website. This includes its drivers and conversions; such as, which landing pages encourage people to make a purchase. BLG web analytics measures the performance of your website in a commercial context. The data is then compared against key performance indicators for level of website performance, and is used to improve a web site or marketing campaign's audience response.

SEM:  Search engine marketing (SEM) is marketing your business via the internet to promote your website by increasing it's visibility in search engine rankings/results. Today there are over 8 billion searches made per month world-wide. Traditional marketing methods of newspaper, magazine, radio and television advertisement are becoming obsolete. Your website is critical to the evolution and growth of your business. BLG can help your website and your company optimize it's’ internet presence through search engine marketing.  BLG services include:  blogging, pay-per-click advertising, viral marketing, press releases, online reputation management, social media/network management, video and podcast web production.

Also offered are:

Database Design, development and implementation.  SharePoint design, development and implementation.

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Blue LAN Group, Inc. is a full service IT consulting company that provides support to small/medium size businesses, non-profits and schools.