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Follow on Google News | Mobile Music Has Become A Business In Its Own Right With Players Both On And Off The Mobile PlatformThe growing reach of mobile handsets and the mobile web has driven the reach of mobile music and, given the size of the mobile audience, this remains a valuable market to invest in content.
By: Visiongain Ltd. Article Source: http://www.visiongain.com/ Music on the mobile platform has extended past the confines of the ringtone and has developed on the mobile handset and the mobile web.As music content moved from the physical to the digital platform, the mobile phone and mobile web are ideally placed to distribute and develop mobile music content, and tailor content directly to the consumer demand. But will the traditionally big players of music be the major players of mobile music? Can large record companies maintain their position in a digitally mobile market? Can the mobile handset continue to compete against stand alone digital music devices? Creating revenue from mobile music has also evolved, as the content and the method of access has become more sophisticated over time. Early subscription methods of high payments posed a low user experience which threatened to push all but the most dedicated niche markets away from the content. Mobile music has responded to the requirements of consumers in both the music providers and the mobile web. Charges on the mobile web have decreased and this has opened up the space for mobile music and increased the incentive for mobile subscribers to explore this content. The continuing success of convergence on the mobile handset has driven music players onto the mobile handset, and the link between the mobile handset and the mobile web is an important factor in mobile music. An increasing number of mobile handset vendors are entering the mobile music market with their own mobile music services, further driving handsets with mobile music playing capabilities. As the market becomes increasingly crowded competitors will need to establish strong competitive differentiation, and music services will have to offer the consumer innovative and unique selling points in order to gain market traction and retain consumers. Players across the industry will need to monitor and analyse mobile music and competitors in the mobile market. The mobile market is continuously evolving, but mobile music remains a constant factor in the market. Mobile music is not without its problems and pitfalls, but the channel remains a valuable asset for competitors in the mobile market. Mobile music will remain an influential media on the mobile platform for the foreseeable future and recent entries into the market place demonstrate that the mobile music market remains open and competitive. This is a market in which hardware and software will compete and the link between the handset and the mobile web will further drive the use of mobile music, and be mutually beneficial in the market. Reading this exclusive management report will tell you the following: • Who are your main competitors in the mobile music market and what are they doing now? • What strategies in the mobile music market can be best utilised to promote the content? • What is the impact of mobile music in the market and will this continue? • What impact will mobile subscriber behaviour and demand have on mobile music? With mobile handsets now featuring MP3 functionality, and the evolution of wireless headphones, the mobile phone is set to overtake the dedicated MP3 player as the user's choice for mobile music. But when? How is your company going to make the most of this opportunity? Find out the answers to these and many other questions by buying this vital industry insight. Why you need to order this report today: • Brands/Marketers - Learn how to best utilise the market for your music brand, or how to drive your brand into the mobile music market. • Mobile Operators - Discover how to drive music content towards the mobile subscriber and how best to display this content. Learn how mobile music can benefit mobile operators. • Mobile handset vendors - Learn how mobile music can influence the subscriber reach of handset vendors and the mutual influence between the handset and mobile music. Learn what strategies are best used in this market. • Mobile music providers - Discover what opportunities exist in the mobile music market, in the development of the mobile web and mobile handsets available in the market. Learn about market issues specifically related to mobile music and competitors in this market. Who needs to read this report? Directors, VP and Senior managers in: • Mobile/Cellular carriers and operators • Mobile handset manufacturers • Mobile music providers • Mobile music brands/marketers • Mobile web content players If you work for any of the above companies then you really need to get to grips with this concept before you get left behind. Act today and order your copy of this innovative report. Companies Listed 3 (Hutchinson) ABC Alcatel Lucent Amazon Apple Corps Apple Inc AT&T BlackBerry Blyk Canalys CBS China mobile Chinese Network Information Centre Cingular Wireless Copyright Royalty Board Dada Didiom Dolby EMI Featured Artists Coalition Flycast Formula 1 Fox Gracenote GSM World HTC Imeem KDDI KTF Last.fm LG McLaren Melodeo Microsoft Motorola Musicwave Napster NBC NEC Nielsen Nokia NTT DoCoMo O2 Ofcom Omnifone Orange Ovi Palm Pandora RIM Rhythm NewMedia Samsung Seeqpod Shazam Shoutcast Skype Slacker radio Sony Sony BMG Sony Ericsson Telecommunication Regulatory Authority of India Telia Sonera Telenor The IFPI The NPD Group T-Mobile Truphone Universal Verizon Wireless Vodafone Warner Contact Details Visiongain ltd. 4th Floor, BSG House, 226 236 City Road, London EC1V 2QY United Kingdom Telephone: +44 (0) 20 7336 6100 Fax: +44 (0) 20 7549 9930 info@visiongainglobal.com Or Visit at: http://www.visiongain.com/ Or http://www.visiongain.com Or Contact Person Suvitha Damodaran suvitha.damodaran@ Direct Line: +44 (0)20 7549 9946 +44 (0)20 7336 6100 # # # Visiongain is an independent business information provider for the Telecoms, Pharmaceutical and Defence industries. 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