Innovation In Product Development Enhances Brand Value

March 4, 2009 - PRLog -- A new ‘weapon’ in the fight against MRSA and C.difficile infection control will be introduced at an event about product innovation this month, which will also talk about how brands can drive innovation.  The event has been organised by the Cambridgeshire (UK) branch of The Chartered Institute of Marketing.

In his presentation speaker Mike Cane - founding director of Cambridge Design Partnership - will be providing an insight into how the value of a brand can be made to become the powerhouse of product innovation.  Mike will explore past and present case studies, as well as introducing a new ‘weapon’ in the fight against MRSA and C.difficile infection control.  Cambridge Design Partnership has worked with organisations such as ICI Dulux and SatMap.

“Innovation in product development enhances brand value,” explains branch chair Terry Nicklin.  “However, we often miss the opportunity to identify how a well branded product can itself drive innovation, which leads to ever greater product sales volume.  We’re really looking forward to hearing Mike’s views and advice, and seeing some of his high profile projects.”

Breakthrough Products: how product brands drive product innovation will take place at ARM, Fulbourn Road, Cambridge, UK on Tuesday 17 March 2009 at 18:15.  The cost is £11.50 for Chartered Institute of Marketing members, studying members and students; and £17.25 for all others (inc. VAT).  Includes networking buffet.  All welcome. For more information visit www.cim.co.uk/events or call +44 1628 427340.

ENDS

Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446.

About The Chartered Institute of Marketing:
The Chartered Institute of Marketing is the leading international professional marketing body with some 47,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: www.cim.co.uk

About Cambridge Design Partnership
Cambridge Design Partnership creates inspired new technologies and products for clients worldwide.  Cambridge Design Partnership specialises in medical devices, life science and consumer products, undertaking all aspects of product development from initial concept through to high volume production.  The multidisciplinary team of scientists, engineers and designers have led the development of more than 200 development projects and have created for its clients, innovations protected by 300 patents.  www.cambridge-design.co.uk

Contact:  Mike Cane, Director
Church Road, Toft
Cambridge, CB23 2RF
United Kingdom
t:  +44 1223 264 428
e:  news@cambridge-design.co.uk
w: www.cambridge-design.co.uk

# # #

Cambridge Design Partnerships create innovative products for the Medical, Life Science and Consumer market places. We build value for our clients through the development of new products for our clients - from first concept through to finished product.