The Research Report of Online Shopping Market in China, 2008

Feb. 10, 2009 - PRLog -- Online shopping market contains B2C and C2C. As for this report, B2C only covers the entity trade market (not including service of reserving rooms and booking tickets, etc.). Compared with shopping in store, online shopping has the advantage of low cost. And compared with C2C, B2C is better in the aspects of reliability, types of goods and after-sale services, etc. Electronic business has developed in China for more than 10 years. During the period, Chinese netizens mainly buy books and music and video products at the beginning however now they purchase mostly digital products, adult supplies and so on. Generally speaking, due to the concept limitation, such as income/consumption concepts, there are still relative few merchandize varieties bought online in China and the majority trait of these products is the low average value.

In 2008, China’s B2C online shopping market scale kept stable growth and reached 12.5 billion RMB (1.78 billion USD).  



Till the end of 2008, the number of Chinese netizens was upon 280 million which was the steady base for the development of online shopping market in China. About one-fourth netizens bought things online in 2008.

With the continuous development of online shopping in China, the way of payment online developed better. The invention of the third party payment tools---- Alipay, Paypal reduce the risk of online shopping for the netizens.  Meanwhile, it is much more convenient to deal in the same city with the upgrade of logistics and the service of delivery to door as well as payment after receipt.

As the number of Chinese netizens and online consumers increasing continuously, it is no doubt that online shopping market in China certainly sees a rapid rise and great developing potentials with many investing opportunities.

In the field of B2C, most websites still focus on certain industries, such as IT products, books and MV, adult products, presents and flowers etc. The flourish of B2C in China has attracted foreign investment gradually. Some of them adopted mergers and acquisitions------Amazon buying JoYo, and some of them set chain stores directly in China.

Despite the great market potential, the competition is more and more fierce.  In such circumstance, service and product orientation, analysis of consumers’ behaviors all need to take into considerations.

Table of Contents
Executive summary
Chapter 1 Profiles of Chinese online shopping market
1.1   Related concepts of online shopping
1.1.1  Electronic Business
1.1.2  Online shopping
1.1.3  B2C online shopping
1.2   Profiles of online shopping development environment
1.2.1  Economic environment
1.2.2  E-business environment
1.2.3  Policy environment
1.2.4  Online payment
1.3   Scales and structures of Chinese online shopping market
1.3.1  Scales
1.3.2  Structures
1.4   Profiles of C2C online shopping market
1.4.1  Overview
1.4.2  Taobao
1.4.3  Eachnet
1.4.4  Paipai

Chapter 2 Research on Chinese B2C online shopping market
2.1  Analysis of development
2.1.1  Development Process
2.1.2  Present situation
2.1.3  Trends
2.2  Analyses of Chinese online shopping market
2.2.1  Market scale
2.2.2  Market segments
2.3  Research on consumer behaviors

Chapter 3 Research on integrated B2C websites
3.1  DangDang .com
3.1.1  Overviews
3.1.2  Operations
3.1.3  Development strategies
3.2  JoYo .com
3.2.1  Overviews
3.2.2  Operations
3.2.3  Development strategies

Chapter 4 Research on IT B2C websites
4.1  website 1
4.1.1  Overviews
4.1.2  Operations
4.1.3  Development strategies
4.2 website 2
...

Chapter 5 Research on cosmetics B2C websites
Chapter 6 Research on books and MV B2C websites
Chapter 7 Research on flowers and presents B2C websites
Chapter 8 Research on costume and accessories B2C websites
Chapter 9 Research on health care and adult things B2C websites
Chapter 10 Research on catering and food B2C websites
Chapter 11 Research on office stationery B2C websites

Chapter 12 Research on the investment on Chinese B2C online shopping
12.1  Analysis of the investment risks
12.1.1  Policy risk
12.2.2  Market risk
12.2.3  other factors
12.2.4  Recommendations on risk aversion
12.2  Analysis of investment opportunities

Partial charts
Chart Laws and regulations in Chinese electronic business industry
Chart Scales of Chinese online payment market, 2003-2008
Chart Structures of online customers in China
Chart Market scales of Chinese online shopping industry, 2003-2008
Chart Numbers of online consumers, 2003-2008
Chart Classification of B2C online shopping enterprises in China
Chart Major online digital product B2C websites in China, 2008

Companies Mentioned
DangDang.com
JoYo.com
Newegg
Salala
Jingdong Mall
Lusen
Xgou
Others

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The primary and secondary research was conducted by consultants in China who know the industry and the local markets well.