WhiteFlash.com Acquires GemDiamond.com

Jan. 29, 2009 - PRLog -- Online diamond retailer WhiteFlash announced today that it has acquired GemDiamond.com. Debi Wexler, WhiteFlash's owner and president, noted that the acquisition wasn't taken lightly. "It's always a little nerve-racking when you are considering altering an established and flourishing brand like that of WhiteFlash.com. What solidified this decision was when we tapped into the natural synergy and even more importantly that we had the same commitment to providing a brilliant and unmatched buying experience for our customers," she said.

As part of the integration, WhiteFlash hired Bryan Boyne as vice president. Previously with the diamond division of Ashford.com, Boyne will be responsible for building infrastructure to educate consumers and for training internal customer service and sales teams. WhiteFlash.com offers the exclusive Hearts & Arrows diamonds brand, as well as handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry.

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White Flash offers exquisitely hand crafted wedding bands, diamond engagement rings, anniversary jewelry, diamond earrings and uniquely custom designed pieces from our assortment of Whiteflash ACA diamonds. Named "Lord of the Online Rings" by Kiplinger's Magazine.