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| Be a dance teacher – running a dance school in the UK gets easier with Creation Dance franchisesFor people who dream of running their own dance school, or who want to be a dance teacher, that dream has just become easier to turn into reality. Creation Dance will be at this year’s Move It Dance show at London’s Olympia from March 5 -8 2009.
By: Creation Dance (Franchising) Ltd So what is a franchise/franchisee? According to Don Daszkowski, of About.com, “…a franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location. Some examples of today's popular franchises are McDonald's, Subway, Domino's Pizza, and the UPS Store.” In this case, Creation Dance is offering individuals the right to use the Creation name and dance class formats in order to set up their own dance schools. No experience is necessary and you don’t even have to be a dance teacher. How Franchising Works About.com goes on to say, “An individual who purchases and runs a franchise is called a "franchisee." …Today, franchising is helping thousands of individuals be their own boss and own and operate their own business. Franchising allows entrepreneurs to be in business for themselves, but not by themselves. There is usually a much higher likelihood of success when an individual opens a franchise as opposed to a mom and pop business, since a proven business formula is in place. The products, services, and business operations have already been established. Advantages of Buying a Franchise There are many advantages to buying a franchise. Some of these advantages are: • Corporate image - The corporate image and brand awareness of the company is already established. Consumers are always more comfortable purchasing items from a familiar name or company they trust. • Training - The franchisor usually provides extensive training and support to the franchise owner. • Savings in time - Since the franchise company already has the business model in place you can focus on running a successful business. There is a reason why franchising has been around for decades. It is a great way for individuals to own and operate their own business.” What does Creation Dance do? The Creation concept is very simple and has been tried and tested to ensure anyone running their own Creation dance classes will have the best chance of success. Creation dance classes come in 2 main genres – Urban Groovz and Disco Heaven. Whilst Urban Groovz is a fast paced and funky street dance and hip hop inspired class and Disco Heaven is a more of a disco inspired cheesy jazz class, all Creation classes are designed to appeal to adults of any age or dance ability. What’s unique about these classes is the use of simple, easy to learn choreography that enables students to see results straightaway. Creation classes are aimed at the amateur dancer and as such are non-technical, with a focus on fitness, fun as well as up to date choreography. Most clients are adult beginners over the age of 20 who are looking for alternative ways to stay in shape. Traditional dance schools are either too serious, or full of teenagers. Creation fills a niche for local amateur dance classes. Who would suit this kind of business? Managing Director and ex dancer, Elle Kealy, explains how a Creation franchise can help someone looking to run their own dance business. “Creation franchisees are one of 2 types of person. Firstly, there’s the person who wants to teach dance but perhaps doesn’t have any formal qualifications despite being a good dancer, or they are just too busy to market and sell their classes and would prefer to turn up and teach with no hassle. Secondly there are the people who may not want to teach themselves, but are interested in setting up dance lessons and managing a business which enables them to work from home part time, work flexible hours, or within the dance industry. Each franchisee will obtain extensive and ongoing training to enable them to teach or organise classes, and they will also benefit from receiving ready-made class plans, marketing tools and much much more on an ongoing basis. How much does it cost? In this climate, we know that money can be tight, which is why franchises are ultra low cost and provide a great way to earn extra money working from home. The franchise business is also very low risk and franchisees can hope to make back the cost of their initial training investment in as little as 1 course.” So how does the Creation Franchise concept work? Creation Dance has a network of dance teachers across the UK trained in Urban Groovz and Disco Heaven classes. Management franchisees, those people who want to run the business themselves, buy the right to exclusively run Creation Dance classes in there area and are then responsible for setting up classes using Creation teachers, or finding new teachers who can undertake the Creation training. Creation provides full choreography, business planning advice, marketing templates and more so that the business is a very simple step by step formula for success. Franchisees pay a low initial fee to cover their training and teacher training and thereafter pay Creation a monthly percentage of their revenue as commission. Franchisees have 24 hour access to support materials and ideas from the Creation Dance Community website. For those who just want to teach, a low cost training fee applies and once the course is completed they are added to the register of teachers and can begin teaching for any Creation branch across the country. Creation Dance franchises are available across the UK. To get more information about the company visit www.creationdance.co.uk or email elle.kealy@creationdance.co.uk for an information pack and application form with no obligation. Creation Dance (Franchising) # # # Creation Dance is a specialist adult beginners dance school with classes in London ,Oxford and Brighton. They run street dance classes and more info can be found at http://www.creationdance.co.uk End
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