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Follow on Google News | Adeneo Embedded - Embedded Experts dedicated to the success of your designAdeneo and Adeneo Corporation announce the creation of Adeneo Embedded
By: Yannick Chammings Yannick Chamming’s will step up to take charge of the global activities of Adeneo Embedded, setting worldwide strategies and providing leadership for this organization as its newly appointed CEO. Yannick Chamming’s joined Adeneo in 2002 as a Group Manager of Windows Embedded activity in Europe. He founded Adeneo Corporation, the US subsidiary of Adeneo, in 2006. Prior to working with Adeneo, Yannick Chamming’s was a key business leader and driving force of early Windows Embedded CE activity at Sinfor in 1998. “The mission of Adeneo Embedded is to secure the whole development cycle of OEMs for their embedded designs, from early evaluation to product manufacturing. Merging our European and North American offices into one company is a strategic choice to ensure a complete, consistent, worldwide offer to our customer,.” said Yannick Chamming’s. “Our core business model relies on strong and close collaboration with key partners like Silicon Vendors, Board Manufacturers, OS editors and Distributors. By securing a unique executive management on a worldwide basis, we ensure the best market penetration for collaboration with our partners, as well as a consistent executive strategy for addressing the global marketplace.” Adeneo Embedded also announces the appointment of Warren Lubow as Vice President of the Americas and Asia Pacific Operations. He will take charge of the North American engineering office of Adeneo Embedded located in Bellevue, WA USA, as well as the complete business and sales development activity in the Americas and Asia Pacific. The Board recognizes Warren’s significant achievements in building the business, since joining the company in January 2008 as Senior Director of Operations, driving Adeneo’s embedded activities in building strong business partnerships. He brings with him 20 years of industry experience through his history of activity in key strategic business roles, with companies like Microsoft, Sony, Motorola, Intrinsyc and AT&T. “The key success of Adeneo Embedded today and tomorrow with partners such as Silicon Vendors, Distributors and Microsoft is that our business model is formed around their core business activities, and aligned with their strategies in providing strong, flexible and quality solutions that meet the needs of these partners and their OEM customers,” said Warren Lubow. “We are continuing to evolve key strategic initiatives with the global needs of our partners with the formation of this newly formed subsidiary which allows for alignment with our partners worldwide.” Dominique Morel, Director of Engineering – EMEA, will manage the EMEA engineering office of Adeneo-Embedded. Dominique Morel joined Adeneo in 2005 and became the team manager of the EMEA Windows Embedded team of Adeneo in 2007. “Adeneo Embedded focuses on three core activities – trainings to ensure an efficient evaluation phase of technology, reference BSPs with maintenance and support developed in collaboration with key Silicon Vendors to ensure reliable design architecture, and systems integration services to secure OEMs in the critical steps of its design,” said Dominique Morel. “By tuning our services to match the different phases of the OEMs’ designs, we remove any roadblocks during the development cycle, and provide the most cost- and time-effective solution to ensure ideal time to market, with smooth and efficient migration from early evaluation to manufacturing.” About Adeneo Embedded Adeneo Embedded is a leading design center in complete hardware and software custom designs with consulting, engineering, equipment and manufacturing capabilities. Adeneo Embedded offers a complete line of systems integration services in hardware and software engineering on ARM, SH4 and x86 core based embedded technologies, with 10 years of experience in embedded solutions including Windows Embedded CE, Windows Mobile, .NET Micro Framework, and Linux Embedded. Thanks to its relationships with industry leading Silicon Vendors, Distributors and Microsoft, Adeneo Embedded is the key industry partner for complete hardware and software designs targeting rich-featured high end products. Its facilities located around the globe in Europe, Asia, and North America bring strong local support to its customers on a worldwide aspect. Adeneo Embedded was named “Systems Integrator of the Year” by Microsoft in 2007 and “Training Partner of the Year” in 2008. © 2009 Adeneo Embedded. All Rights Reserved. ARM is a registered trademark of ARM Limited. ARM9 is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS. Information: For more information about Adeneo Embedded competences, products and services, visit Adeneo Embedded Web site at http://www.adeneo- For a local contact in Europe, please contact asenhaji@adeneo- For a local contact in America, please contact wlubow@adeneo- Adeneo Press Contacts: Agnes Trottet, Communication Officer Adeneo EMEA Phone, +33 (0)811 429 429 Email: atrottet@adeneo.eu Karen Simpson, Office Manager, Adeneo Embedded AMER Phone: +1 (425) 749-4335, Email: ksimpson@adeneo- End
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