XYLO pre-launch website receives overwhelming response

Jan. 9, 2009 - PRLog -- The pre-launch website for the Mahindra XYLO (www.mahindraxylo.co.in) has received an overwhelming response since it went live on November 26, 2008. Since then, the site has registered 1,74,708 total visits with 9651 entries for the Win a XYLO contest, 3518 requests for updates related to the XYLO and 2543 requests for test drives. The site is part of the pre-launch activities related to the Mahindra XYLO and aims to generate interest and create a positive buzz around the vehicle.

The Mahindra XYLO, which is scheduled to launch in January 2009, blends the style and sophistication of a sedan with the ruggedness of an SUV, resulting in a truly versatile car that cuts across segments.

“We wanted to create a lot of anticipation and buzz around the XYLO even before its launch! The amazing response the site has received in just one month is a clear indication of the tremendous interest generated around the Mahindra XYLO. In fact, Alexa, a web information company, places www.mahindraxylo.co.in amongst the top 5,000 websites in India and amongst world’s top three lakh websites. Moreover, the blogs and social media sections of the site have alone resulted in over 41,000 hits,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

Blogs, discussion forums and social media sites across the World Wide Web have been buzzing with posts related to the Mahindra XYLO since the site went live with auto enthusiasts from across the country expressing interest in the vehicle.
The interactive site features videos, interviews, photographs, media coverage and a unique social media section with links to Facebook, Orkut, Del.icio.us and Digg.

Highlights include a behind the scenes look at the world-class robotised assembly for the Mahindra XYLO, a sneak peek at different parts of the vehicle and several news articles.

Visitors can also view a special interview of world renowned car photographer, Lou D’Angelo from Australia who was commissioned to photograph the XYLO. Lou shares his experience of photographing the vehicle in all its glory and his first impressions of the Mahindra XYLO. There are interesting contests as well to encourage customer engagement and interactivity, viz. ‘Win a Xylo’ contest in which the winner has to correctly guess the price of the car as well as the ‘Create your own Bumper sticker’ contest in which the winners get to win Xylo T shirts every week.  Test drives can also be booked via the site.
The much awaited Mahindra XYLO has been co-created with customers for developing a vehicle built around the lifestyle and luxury aspirations of the end consumer. This is further testimony to Mahindra’s customer centric vision of co-creating products and services based on the feedback and latent needs of its consumers.

About The Mahindra Group
The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.

The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has recently made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

Mahindra's Farm Equipment Sector has recently won the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of only four Indian companies to receive an A+ rating from the Global Reporting Initiative (GRI) for its first Sustainability Report.

For further information please contact:
Ms Roma Balwani      
Vice President- Corporate Communication
Mahindra & Mahindra Ltd    
Phone: 022 - 24975176  
9702327000
Fax: 022 - 2490 0830      
Email : balwani.roma@mahindra.com      

Sushant Balsekar/ Rahul Lakhpati
Adfactors PR Pvt. Ltd.
Phone: 022 – 2204 9804, Fax: 022-2204 9814
Mobile: 9702777559 / 9702327000
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